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Mayors Visit SPARC Projects

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Carlos Rogel

on 6 February 2015

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Transcript of Mayors Visit SPARC Projects

SPARC 2014-2016 Mural Strategic Plan
for City of Los Angeles - Department of Cultural Affairs
© SPARC 2014
Murals and Technology
Provides artists with new ways of creating murals.

Gives audiences new ways of experiencing murals.

Enables teachers to enrich classrooms with community-centered pedagogy.

Mobile Mural app can provide curated tours to students and visitors.
Revitalization of Los Angeles Mural Movement
Updated Methodology
Training for a New Generation of Artists
The Great Wall of LA Institute
The Great Wall Toolkit for Teachers and Visitors
Youth Engagement and Participation
Content explored and developed through contributions by Los Angeles residents, scholars, ethnographers, and historians.
Leverages social media and technology for high visibility and high interactivity.
Developed with tourism in mind; interactivity and interpretive materials.
Enable on-site and classroom teaching.
Designed for mobile and computer access
K-12 CA education standards compliant activities integrated into the toolkit
A resource for educators, students, and patrons, from local to the global.
Advances in materials allows us to develop the future segments off-site in an indoor warehouse space. The Great Wall of LA Institute will enable us to work on decades simultaneously and year-round without delay. The Great Wall of LA Institute will expose youth, scholars, and artists to a completely new form of pedagogy.

The Great Wall of LA Institute will provide advanced training for participating artists in both methodology and technique. Developing a Great Wall Mural Team will transplant the methodology into LA schools and neighborhoods. The quality and depth of artwork LA stands to gain will be unlike any international mural production currently being undertaken.
Sophisticated visual-narrative artworks.
Technologically enabled tours.
Curriculum for teachers.
National and International recognition for Los Angeles towards once again becoming the Mural Capital.
Recovery of an artform through artistic training.
Creates a pipeline towards higher education for youth participants and artists.
Creating Memorials to Lost Murals
Preservation | Production | Presentation

Example of murals that fall under the "High Priority" restoration category.
Example of murals that fall under the "Preservation" category:
This proposal is genuine, and not sham or collusive, nor made in the interest or in behalf of any person not herein named; the proposer has not directly or indirectly induced or solicited any other proposer to put in a sham bid, or any other person, firm, or corporation to refrain from submitting a proposal; and the proposer has not in any manner sought by collusion to secure for himself an advantage over any other proposer.






Program goals:
• Building owners

• Schools and community groups

• Community members

• Youth participants

• Mural artists

• Los Angeles based businesses

• UCLA@SPARC Digital/Mural Lab
SPARC's partners would include:
Preservation | Conservation | Restoration

Our procedures meet the American Institute for Conservation of Historic and Artistic Works Standards and Practices and are defined as follows:

as traditionally practiced, focuses its efforts upon returning an object or work of art to the objects original aesthetic state, an assumed condition, or an earlier appearance.

Measures employed to slow active deterioration and ultimate loss of an artifact or artifact component.

focuses on the stabilization and preservation of an object using preventative measures to inhibit on-going or future deterioration of the object or its components. This is accomplished by selecting methods and materials that do not adversely affect the artistic object's original materials and are reversible. Conservation efforts may but do not always include aesthetic recovery.

Rededicate | Re-educate | Re-engage
SPARC Restorations w/ Community Engagement
These sites offer opportunities for
hiring the original artist
to restore their artwork and training new mural painters to assist them.

The focus of our community engagement, when doing a mural restoration, is outreaching to:
High Priority Restorations
Mural Preservation
Conservation Intervention and Assessment
An additional 15-20 endangered murals will be selected for cleanup. Iconic murals that qualify for this type of maintenance have old sacrificial coatings,graffiti, and pollution on them. This type of preservation requires little to no in-painting, only cleaning, consolidation, and sacrificial coating reapplication for graffiti control.
The following murals are currently on the SPARC roster for restoration. Each has an expressed local interest. The artist, the owner of the site or the community (or all three ) have sought our support to preserve and restore the following works.
The Victor Clothing Store murals, specifically Eloy Torrez’s “Pope of Broadway” will receive a mild cleaning, graffiti removal at the base of the work, and consolidation.
In Conservation, Preservation and Restoration
Training and Workshops for Muralists
SPARC will provide
technical assistance
for Muralists and Property Owners

Online published guides

for artist and property owners

Workshops in various locations
across the City in conservation/preservation/ and restoration techniques that meet the AIC Standards and Practices

SPARC will
train artists

in a five part mural application process to insure longevity

SPARC will provide
copyright and legal counseling

Johanna Poethig
- Calle de Eternidad Downtown LA Broadway work
Sonia Hahn
- Madame Shin-sa-im-dang - the only Korean Woman’s mural in Los Angeles about a Korean woman philosopher
Alysse Stepanian
- Survival of a Nation - Former Armenian Cultural Center. The only Armenian work in Los Angeles. Also by a woman artist
Tony Yoshimoto
- a beloved mural in Little Tokyo
An extension of SPARC's new productions
includes the resurrection of disappeared iconic Neighborhood Pride: Great Walls Unlimited Murals. The following works have been lost and are works of great significance as they represent diversity not represented in any other existent mural and could be recovered digitally and then repainted:
Resurrection of Lost Iconic Los Angeles Landmark Works
Example of murals that fall under the "resurrection" category.
Production of New Works | The Great Wall of Los Angeles Institute

Presentation | Online Database
SPARC recognizes the importance of education and public art. To that effort, we have developed programming consisting of over a dozen mural tours that vividly deliver content of the city’s history, it’s neighborhoods and their culture.

SPARC would like to use data from the Mural Permit Database from the DCA to develop mobile applications that encourage public art education, tourism, and civic engagement.
Demo #2: Using that same strategy, we can digitally recover lost murals and continue to incorporate them in neighborhood tours.
In Conclusion
Key Aspects of a New Mural Program for the City of Los Angeles Critical to Success:

Community Development

Public information and education

Artistic merit

Freedom of Expression

Redirection of Taggers

Employ New Technological Approaches

Employment for Artists and Youth

685 Venice Blvd. , Venice, CA 90291

2013 - Mural was painted over by LAUSD's Maintenance Crew
The Great Walls Unlimited: Neighborhood Pride Murals
Map of SPARC's 105 muras for the City of Los Angeles
The building fascade and mural was removed by the building owner in order to install windows. The mural was digitally scanned at high resolution. We wish to host artist Johanna Poethig in the UCLA@SPARC Digital/Mural Lab to conduct the digital painting and reinstallation of the work.
2012 Assessment
"Save the Pope" - Consolidation test, digitization, and delamination repair.
Current damage: Building owner attempted to paint over the entire mural. The damage was halted. The orange paint can be removed using delicate conservation techniques. The artist is currently seeking action for VARA violations.
Incorrectly cleaned and therefore severely damaged by Clean and Green Program. Mural coating was removed and not reapplied. Vandalization has since then accumulated on the entirety of the mural face. The mural has also been attacked with a pressurized fire extinguisher.
SPARC 2014 Mural Strategy Plan
Proposed Budget for Programs
Restorations of 10
highly visible damaged murals.
Recovery of 4-5
iconic murals now lost.
through coating applications and graffiti prevention systems on
15-20 additional murals

Advancement of the Great Wall
next segments as the Great Wall of LA Institute.
Training of 100 students, 20 artists
(established and emerging), in collaboration with 20 scholars. Stipends for all participants.

Several citywide workshops
for Artists on application processes, conservation, restoration, and legal rights with online resources for property owners and muralists.
Database advancement and
smartphone application development for public use
SINCE 1976
Preservation | Production | Presentation
Community members
Local and University students
Community service recipients
Board of Directors of the Social and Public Art Resource Center
Distinguished UCLA Professor Judith F. Baca, Co-Founder/Artistic Director
Debra J.T. Padilla, Executive Director
Carlos Rogel, Project Manager
Citywide Revitalization of Murals
Across 15 Council Districts
Creating Memorials to Lost Murals
Mobile Mural App users can report vandalism through automated geotag communication.
Has this mural been vandalized?
Click here to notify the Mural Rescue Program.
SPARC A.R. Mural App
Name of Mural:
Flight of the Angels
Year Painted:
Hitoshi Yoshida

About the Artist:
Hitoshi Yoshida was one of the first artists commissioned to create a mural for the Neighborhood Pride Program. His Mural has been referenced in multiple books on the subject of religion and spirituality in the context of urban space. Artist deceased.

Yoshida describes the mural as "a synthesis of Eastern Buddhist mandala symbolism with primal pictorial Western landscapes." The design is based on the Tibetan mandu, a form that represents the universe. Two boys (the artist's nephews) look into a traditional Japanese room. At the opposite end of the room two girls dressed in Yukata (summer kimonos) are framed by Fusuma (sliding doors) decorated with an homage to Hokusai. Three children, each representing a different ethnic identity, walk towards Los Angeles City Hall. The two figures in the sky represent Hi-bokanun, the androgynous Buddist angel who predicts childbirth.
Status: The building that was home to the mural has since been, demolished, replaced by a parking lot.

About the Artist:
David Fichter has been creating community murals for over 25 years, working all over the United States and in other countries, including Armenia, Georgia, and Nicaragua.
Lifeline: Creating A Healthy Community
Year Painted:
David Fichter
Practicare Medical Group, 3031 S. Vermont Ave.
Fichter painted this mural with the help of Los Angeles youth. It represents the community as a quilt of many parts coming together to shelter and raise a child. The various necessities for this universal child are interwoven, from a balanced diet and parental love to healthcare and education. It's significance speaks to the correlation between the well-being of a community and its children, and emphasizes the need for collective harmony.
Mapping the Murals of Los Angeles
Name of Mural:
Flight of the Angels
Year Painted:
Hitoshi Yoshida

About the Artist:
Hitoshi Yoshida was one of the first artists commissioned to create a mural for the Neighborhood Pride Program. His Mural has been referenced in multiple books on the subject of religion and spirituality in the context of urban space. Artist deceased.

Yoshida describes the mural as
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