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Modern Japanese Fashion

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Kristen Co

on 12 November 2013

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Transcript of Modern Japanese Fashion

Men's Fashion
- Japan is a cutting edge fashion market that had retail sales valued at approximately ¥10.3 trillion or $88.4 billion in 2006

- According to the Family Income and Expenditure Survey by the Japanese Government, Japanese consumers spent $291 on average for men’s clothing in 2006

Switch in Fashion
- Collapse of the bubble economy (1990s)
- Orientalism and romanticism
- “Fast fashion”: moving from cheap clothes to high quality and more expensive clothes (overseas)
More Accessories.
Women's Fashion
-adopted western fashion
-trendy japanese woman look for limited edition items
-clothing => status, differentiation & exclusivity
- fashion is a form of art
-black is trendy
-unlike Western fashion, Japanese fashion is more conservative and covered up (cute, child like)
→ ex: skirts only a little bit above the knees
→ ex: over-sized clothing to tanned skin
- music is a big influence in Japanese fashion industry
-magazines devoted to Tokyo street and fashion photography
Women's Role in Men’s Fashion
- “Being skinny is essential, not just for fashion and work but also because girls go for the thin guys” (Junichi Shirakawa)
- “Unprecedented rise in sales of men’s fashion magazines; ‘criticism from women’ said to be reason”

Shift in Gender Roles
- Women ‘wear the pants’
- Men take on the ‘sensitive, cute, vulnerable’ look
Modern Japanese Men's Apparel and Fashion
- ‘Americaji’ look or ‘punk rock’ look
- Skinny jeans
- T-shirts
- Sweater over shoulders
- Controversy on Shorts
- Not formal
- Do not wear in public
- Khakis are a no-no
-Women all seem to share the same sense of aesthetic appeal when it comes to shoes and accessories.
Ankle booties, wedge heels, high boots, uggs.
-We're obsessed with them.
-Steve Madden's shoe glossary has at least 20 different types listed.
- I know there are at least 30.
-Shared cultural sense of fashion.
-One difference. Braver with their fashion.
-Platform shoes for example.
-Some Japanese seem to generally be less afraid about what they wear.
-Very popular outside of Japan as well
- Cosplay influence(?)
-They're outright with their fashion.
-wear whatever they think they can rock.
-Most platform shoes are punk-styled boots.
-Most are cute and aimed at women.
Eg. Fruit, sweets, animals, hearts and ribbons
-Can come in matching pairs to share between friends and significant others.
-Range anywhere from 100 to about 1500 yen depending on the size and detail of the strap.
Accessories, hot trends.
-Fads that make an impression.
-Online fashion that set into reality.
-Easily affected by growing trends in society and kawaii/cute things.
-Cute things are cute. Can't help it.
Poll results: Total 20 people.
25% Accessories with bows.
25% Unique socks/tights.
20% platform shoes.
20% Accessories with animal features.
10% Other accessories/None of the above.
-Bags popular with teens and youth are often based on characters or animals that are popular in and out of Japan
Eg. Domo, Hello Kitty and Hatsune Miku
-Brands are very desirable and usually expensive
Eg. Coach, Chanel, Prada and Hermes
-Not unusual for girls to spend over 100,000 yen on a single bag or purse
Fashion Districts
-refers to area around Harajuku train station
-adopted by teenagers and young adults
- who: usually 18-25 year olds , men and women
-unique and customized styles
-style ranges from gothic to lolita
- usually mistaken for cosplay or Japanese lolitas (SIMILAR)
-Western fashion adopted this
→ Gwen Stefani’s Harajuku line
→ perfume 4 Harajuku girls (her dancers)
→ Maya Chino ("Love"), Jennifer Kita ("Angel"), Rino Nakasone-Razalan ("Music") and Mayuko Kitayama ("Baby")
-early 20’s fashionistas
-target to casual markets
-popular stores : 109, Moussy, Cecil Mcbee, Parco
-109 is very popular (fashion hub for Japanese teens)

Work Cited

-European style
-popular daikanyama stores: Hollywood Ranch Market, Bonjour Recors, Loveless
-usually worn by 25-35 year olds
-trendy and casual and vibrant

-usually wealthy Japanese fashionistas
-worn by ages 25-40 year olds
-they’re usually designers
-popular stores: Prada, Marc Jacobs, Levi’s

Modern Apparel.

It's a Bow Thing.
-Bows; a spreading trend that can be seen in almost any urban area.
-All sorts of accessories with bows.
-Most common are hair bows; of different sorts.
ie: Headbands, hairties, clips and barettes, bows made from (someones) hair.
Shoes & Accessories
It's a Bow Thing.

Phone Straps
Two popular conceptions for most accessories are cute and youthful, or refined and sophisticated.

Hats / Hair Accessories
-Cute and colourful, possibly to give impression of being younger
-Kigurumi hats, usually based off of animal costumes that are worn as both street wear and pajamas.

Nail Accessories / Art
-Magazines, expos and accessories completely devoted to nail art
-Can do 3d effects with glue on decorations or using acrylic powders
Harajuku Fashion.
Shibuya 109.
Modern fashion and style in Japanese society, from clothes to wedding quirks.
Trends and facts, overviews of known fashion culture.

2013. November.
JAPN 1200 S10
Professor Arthur Bailey.
Presentation by: Trang, Kristen, Manpreet, and Kaileigh.
Japanese Wedding.
Traditional Processional.
Fake Christian Ceremony.
The Groom Gloves.
Full transcript