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Objectifying Women in Advertisement and its effects

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Dillon Gadowski

on 3 May 2013

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Transcript of Objectifying Women in Advertisement and its effects

Objectifying Women in Advertisement and its Effects Magazine touch ups Almost 100% of the women seen in magazines and print ads are not real per say.
They are real in the aspect of that they are present during the photo shoot, but all photos are retouched digitally in some way.
This creates an unreachable ideal of what a woman should look like. These touch-ups can be minor such as removing face blemishes or fix hair.
However most touch-ups are much more drastic.
Computers can change breast size, waist size and remove fat from all areas of the body.
This leads to unrealistic proportions that advertising companies are selling to young women. Effects on Women Among western women between 15 and 24 years old, approximately 1 out of every 200 suffers from anorexia nervosa, while about 1 in 50 is bulimic.
Approximately 40 percent of American girls ages 9 and 10 report being or having been on a diet to lose weight.
Some 50 to 60 percent of teenage American girls believe they are overweight, yet only 15 to 20 percent of them actually are overweight. Pressure to create the body that young women see in ads can cause severe health risks.
Health risks are only one effect others can include low self esteem, lack of confidence, and ridicule from fellow peers.
In our culture of bullying young women can be made fun of or treated badly because of weight issues or because they do not look a certain way. Women in TV ads: The Victoria Secrets era Women have become overly sexualized in television commercials.
One predominant ad would have to be the Victoria Secret commercials.
The question could be asked, Who exactly are they selling the sex to, men or women? This video works on many levels:
It creates an ideal way a woman should look not only for women, but also for men.
It still places emphasis on the belief that women need to wait on men. She must wait until he is done watching game to have sex.
This can create the belief in both women and men that the woman body is just an item. The Beer Ad The beer ads are a good example of how both men and women receive negative messages from the media.
Beer is for the most part marketed toward the male population, while fruity drinks are marketed to women;however these ads still express how a woman should look.
This in itself creates perceptions and stereotypes of what a man is allowed to drink and what a woman is allowed to drink. Beer ads usually portray women as a sex item, and some times do not even show the beer or talk about it.
With young men seeing ads along these lines they grow up with the belief that if they drink their beer they can have women that look like this.
It can also gives men the belief that women are just that a sex item. Is objectification of women in ads a big deal or are people over-exaggerating?
If it is an issue what must be done to fix it on both a personal level and structural level? Different ads over the years "Eating Disorders." U.S. News: Health. Duke Medicine, n.d. Web. <http://health.usnews.com/health-conditions/mental-health/eating-disorders>. Effects on Men Advertisement that objectify women effect men adversely.
Creating the ideal women in these ads can distort the male view of who a woman is and what she should look like.
Also it turns women into an object that can lead to violence according to Jean Kilbourne author and filmmaker. Ads like this can negatively effect views of males as well.
Overly sexualized commercials intended for males gives the belief that sex is all that men care about.
This can also teach young males that this is all that they should care about.
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