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Transcript of Ladurée
Candles and perfumes
Chairman of Ladurée
Ladurée is a family company
Respect the tradition
Promote the French lifestyle
No differences about the service or products between the countries
A macaroon is a french luxury pastry composed by two delicate meringue's shells and joined with a delicious ganache filling.
The macaroon melts into one's mouth as you bite into it...
Once upon a time...
Louis Ernest Ladurée
The French Style
French Luxury , elegance , stylishness
Everything is connected to the almond as the candles, macaroons, perfumes.
Ambassadress : Blake Lively
Ladurée is the embodiment of french luxury thanks to the cinema and the magazines.
Macaroons and pastries
Head office : Marcq-en-Barœul
Turnover : 140M € in 2012
Strategy based on :
Strategy of luxury sector ( Corporate image / famous adresses )
Based on international development
Uncompromising with employees for the company image
In 1862 : found a backery located in Royal Street 16
Pierre Desfontaines : got the idea to joined two macaroons shells with a ganache filling
1993 : purchased by the Group Holder
In 2009 : The designer Christian Louboutin has collaborated with Ladurée
Ladurée collaborated with Nina Ricci
New perfume and an exclusive range of macaroons
Gourmet, sweet universe
Suggests an attractive temptation, an echo of Adam and Eve
Thank you for your attention !