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Our new pricing : the winning game

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by

isabelle Falque

on 5 February 2016

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Transcript of Our new pricing : the winning game

How our new pricing will help us achieve our 2016 acquisition target?
Set-up fees
The tactics
Aiming small & mid size, individual hotels
Competitive
Simple to understand
Consistent accross hotels
Entry price (Access to technology)
The game rules
> Rule # 1

Price level according to contract duration:
No commitment
24 months commitment
New pricing : The winning game
Our goals
HOW TO PLAY ?
With our New pricing : Take the lead
!



ATTRACTION

>
1.200 hotels

>
1 M€ additional revenue



DISTRIBUTION MANAGER

>
+900 hotels

>
700 K€ additional revenue





Price grid for Attraction & Distribution Manager
+150 rooms & groups : on request


> Rule # 5

3 Price zones :
Zone A: France, UK, Switzerland, Germany…
Zone B: Italy, Spain, Portugal…
Zone C: Poland, Czech Rep, Turkey…
> Rule # 2
Monthly Fees +Set-up fees
> Rule # 3

Discount when subscription of Pack A TTRACTION +DISTRIBUTION MANAGER


> Rule # 4
Price depending on hotel size (number of rooms)

Zone A : Monthly fees
<30 rooms
31-60 rooms
61-100 rooms
101-150 rooms
Commitment
24 months
0
24 months
0
24 months
0
24 months
0
ATTRACTION
DISTRIBUTION MANAGER
The PACK (Attraction+Distribution Manager)
100€
60€
140€
150€
80€
190€
200€
100€
260€
250€
130€
320€
130€
80€
180€
190€
100€
250€
260€
130€
330€
320€
170€
420€
Zone A
<30 rooms
31-60 rooms
61-100 rooms
101-150 rooms
Cat price
Min Sell.Price
ATTRACTION
DISTRIBUTION MANAGER
250€
150€
380€
250€
450€
350€
550€
450€
125€
75€
190€
125€
225€
175€
275€
225€
Cat price
Min Sell.Price
Cat price
Min Sell.Price
Cat price
Min Sell.Price
Negotiation up to (AND MAX!) 50% of fee
It's easy !
Apply this catalog
Do NOT Apply this catalog
To Individual Hotels
To Hotel Groups

The Playing Field
90%


of FASTBOOKING hotels have

< 150 rooms


30 rooms


is the average room number/Property in Europe

We need a competitive pricing FOR THEM !
This price catalog becomes our UNIQUE REFERENCE

# Our new price list is

To Prospects



To existing Customers

When is the game starting ?
NOW !
Please refer to your Director to get the full price list
Corner !
This is your chance to score a goal !
"I'm an independent hotel: I'm using Attraction and would like to subscribe to Distribution Manager : can I benefit from this new pricing ? "
if :

-
you're a individual Hotel of <150 rooms

And for :

-
Distribution Manager only


if :

- you're part of a Hotel group or if your have > 150 rooms


- For Attraction (no price change)
Last chance to score !
Where can you find the following pricing for a Distribution/Channel Manager?

60€ /month for a 30 room hotel
A- Site Minder
B-FASTBOOKING

100€/month for a 100 rooms hotels
A- Site Minder
B-FASTBOOKING

60€ /month for a 30 room hotel
A- Site Minder
B-FASTBOOKING

100€/month for a 100 rooms hotels
A- Site Minder
B-FASTBOOKING
79€/month
119€/month
THANK YOU !
&
Full transcript