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Wakfu 3 Years

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by

Willy Flanagan

on 3 April 2015

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Transcript of Wakfu 3 Years

INTRODUCTION - THE EVENT
Welcome to 'Three Years of Wakfu, A Celebration!'
Oh! Oh! That's right...
We're going to host a '
Celebration Convention!
'
"A genuine celebration of the 3 years of Wakfu!"
...But also!
1.
Rewarding
players
2. Fostering
loyalty
Required:

A dedicated Event Webpage
Utilise:
THE
HYPE
CAMPAIGN
1. To
build excitement
for the Celebration Convention.
2. Encourage players to
share news
about the event.
3.
Reward existing
and
new
players.
Aims:
Contests
Updates & Extras
In-game Events
Promotions
"Rewarding players, a key to the celebration!"
TEASERS about the SCHEDULE:
Aesthetic
THE
HYPE
CAMPAIGN - TIMESCALE
Schedule of 'actions':
ANALYSE: TICKET SALES!
EVENT EXPOSURE: REQUIRED!
- When do users buy tickets?
- Do they wait to win them in contests?
THE CELEBRATION CONVENTION
- A global gathering of players, fans, friends and families
- Based in France
- Wakfu comes to live: aesthetic, actors and decor
Watch out for Ogrest!

Art contest to fit caption: 3 Years of Wakfu
What have you enjoyed about the last 3 years?
Video / Machinima contest - Vine, Youtube and Twitch TV
Submit the coolest In-game costume / outfit of your character!
In spirit of previous celebrations, design a Wakfu BOSS
Rewards
Recruit a friend!!
Psst! Don't forget to mention...
Super Social
Sharing Project!
HIDE AND SEEK!
Tournaments!
Item Auctions!
- Generate widespread
EXCITEMENT
- Encourages
COMMUNITY DISCUSSIONS
-
FOLLOW
all
NEWS, CONTESTS & UPDATES
News articles
Forum Posts
Social Media Updates
Questions...
What about
the convention?!

Hold it Yugo, he's
getting to it now.

Users can connect
from home!
THE CONVENTION ISLANDS
6 Islands:
THE MAIN EVENT
Set 1
1. Introduction of the Convention
2. Wakfu Celebratory Animation, Part 1
Set 2
3. The Origins of Wakfu
4. Past, Present...
Set 3
5. ...and the FUTURE!
6. Exclusive Developer Q&A's
Set 4
7. Winners of the Contests
8. Thank You Speech!

9. Wakfu Celebratory Animation, Part 2
10. THE END!
Uh... Will, aren't
you forgetting
something?
Needs & RISKS
#Wakfu3years
BUDGET!
ATTENDANCE!
BETA?!
Full transcript