Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Transcript of Agenda-Setting Theory
is engineered to
evoke a response Agenda-Setting Theory: Strongly Objective Chapel Hill Study Any questions? Agenda Setting Why Leading Theorists
Say the Media is
Thoughts Trustworthy Sources
Hailey Barr, Briana
Regelin, and Ryan
Mecillas Present: "The news media
have the ability
to transfer the
issues on their
news agenda to
the public agenda. "We judge as important
what the media judges as important." (It meets the six criteria
for evaluating social science
theory.) Concerned with Mass Communication Sociopsychological Tradition Research is mostly Quantitative Media Agenda vs. Public Agenda
Public lags behind media...
Media Agenda --> Public Agenda Texas Study Introduced index of curiosity
Need for orientation The 'New'
News Online news leads to more selective reading. Yale Study Focus on a story leads straight
to viewer concern for that issue. axioms Cause and Effect Framing "The selection of a restricted number of thematically related attributes for inclusion on the media agenda." Models Cohen's Model: McCombs and Shaw: ...AND what to
think and what to do. Christians' Model: Criticisms Theory of Limited Effect The media can only tell people what to think ABOUT... Communitarian ethics
Agape love (unconditional)
Moral obligation to respect human dignity Correlation is not causation Interpretive Framing Too limited of a definition Selective Exposure The media has a more limited reach http://www.thedailyshow.com/watch/mon-november-5-2012/democalypse-2012---what-doesn-t-kill-us-makes-us-stronger-edition---media-accountability Jon Stewart New York Times Denver Post http://www.nytimes.com/ http://www.denverpost.com/ Selection, emphasis,
exclusion, elaboration Applications