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Agenda-Setting Theory

Why Theorists Say the Media is Controlling Your Thoughts [Hailey Barr, Briana Regelin, Ryan Mecillas]

Hailey Barr

on 20 November 2012

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Transcript of Agenda-Setting Theory

Agenda-Setting Theory What's going on here? overview Research Everything you watch
is engineered to
evoke a response Agenda-Setting Theory: Strongly Objective Chapel Hill Study Any questions? Agenda Setting Why Leading Theorists
Say the Media is
Controlling Your
Thoughts Trustworthy Sources
Hailey Barr, Briana
Regelin, and Ryan
Mecillas Present: "The news media
have the ability
to transfer the
salience of
issues on their
news agenda to
the public agenda. "We judge as important
what the media judges as important." (It meets the six criteria
for evaluating social science
theory.) Concerned with Mass Communication Sociopsychological Tradition Research is mostly Quantitative Media Agenda vs. Public Agenda
Public lags behind media...
Media Agenda --> Public Agenda Texas Study Introduced index of curiosity
Need for orientation The 'New'
News Online news leads to more selective reading. Yale Study Focus on a story leads straight
to viewer concern for that issue. axioms Cause and Effect Framing "The selection of a restricted number of thematically related attributes for inclusion on the media agenda." Models Cohen's Model: McCombs and Shaw: ...AND what to
think and what to do. Christians' Model: Criticisms Theory of Limited Effect The media can only tell people what to think ABOUT... Communitarian ethics
Agape love (unconditional)
Moral obligation to respect human dignity Correlation is not causation Interpretive Framing Too limited of a definition Selective Exposure The media has a more limited reach http://www.thedailyshow.com/watch/mon-november-5-2012/democalypse-2012---what-doesn-t-kill-us-makes-us-stronger-edition---media-accountability Jon Stewart New York Times Denver Post http://www.nytimes.com/ http://www.denverpost.com/ Selection, emphasis,
exclusion, elaboration Applications
Full transcript