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Extended and limited decision making.

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by

Sam Dipate

on 19 March 2015

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Transcript of Extended and limited decision making.

Extended and limited decision making.
Introduction
''Extended decision making is the response to a very high level of purchase involvement; an extensive internal and external information search is followed by a complex evaluation of multiple alternatives; after the purchase, uncertainty about its correctness is likely; and thorough evaluation of the purchase will take place'' (Quester
et al.
2014).
Class activity
Pleases fill in the piece of paper provided to you.
Limited decision making
''Limited decision making is decision making that covers the middle ground between habitual decision making and extended decision making'' (Quester
et al.
2014).
example
a consumer may select a product without seeking information beyond internal memory that it 'tastes good'.
Anti-dandruff shampoo
Smart phone
example
Living room furniture
Conclusion
Questions!!?
Reference List
Extended decision making
Quester, P., Pettigrew, S., Kopanidis, F., Hill, S. & Hawkins, D. (2014). Consumer bahaviour: implications for marketing strategy. Australia. Mc Graw Hill Education.7th ed
Lin, L. & Chen, C. (2006). The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decision: an empirical study of insurance and catering services in Taiwan. Journal of consumer marketing. Vol. 23 Iss: 5, pp.248-265. Retrieved from: http://www.emeraldinsight.com/doi/full/10.1108/07363760610681655

Merwe, D., Kempen, E., Breedt, S. & Beer, H. (2010). Food choice: student consumers’ decision-making process regarding food products with limited label information. International Journal of consumer studies. Vol. 34 Iss:1, pp11-18. Retrieved from: http://onlinelibrary.wiley.com/doi/10.111/j:1470-6431.2009.00858.x

Quester,P. & Lim, A. (2003) "Product involvement/brand loyalty: is there a link?". Journal of Product & Brand Management. Vol. 12 Iss: 1, pp.22 – 38. Retrieved from: http://www.emeraldinsight.com/doi/full/10.1108/10610420310463117

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