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Transcript of Bugatti
Marketed for affluent clientele
Application required/ background check
Screened to ensure that you're the ideal consumer to encompass Bugatti's paradigm
TV, magazines, internet, auto shows and media icons
Portray an image of high end performance and status
Media focused on extremely high income customers & their interests
Bugatti is something that in the end is a car, OK, but it’s a car that is a lifestyle. Bugatti is a part of your sensitivity, of your feeling"
"Bugatti has always been the epitome of exclusivity, luxury, elegance, style, extraordinary design, and a great passion for automobiles."
Dealerships United States of America, Europe, and Asia.
Order off their site
Automobiles Ettore Bugatti was officially founded in 1909 in the then German city of Molsheim, in France.
In the 1990s, an Italian entrepreneur revived it as a builder of limited production exclusive sports cars.
Today, the name is owned by German automobile manufacturing group Volkswagen.
: none (450)
Château Saint Jean
Desire to achieve exclusivity based on unique visions, strong legacy of legendary sports cars and high-precision engineering in development.
Bugatti’s brand is improving the concept of exclusivity through the concept of "Bugatti’s lifestyle" - offering a new brand experience
Bugatti wants to keep being associated with something not easily affordable and mystic. A luxury that not all consumers will be able to have, even if they have the resources to
- Strong Brand Image
- "Le Patron" Concept
- Indian/BRIC Market
- Defining Bugatti
- Increasing Competition
- "There's too many of them"
Grand Sport Vitesse
Super Grand Sport Vitasse
Competition at a glance
- Ages between 35-60
- High Level of Income
- College Education
- Professional Career
- Prince insensitivity
- Eccentric Preferences
Bugatti is at the top tier of world-class roadsters with a gripping 1k HP with its competitors far in reach
Koeniggsegg Agera R
Premium Pricing/ Prestige Pricing/ Skim Pricing
the brand maintains a higher standard for its market
price isn't of concern
Luxury is often associated with premium pricing
Marketing techniques = creating value in which consumers are "willing to pay" more