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Creative Pitch

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Ashish Jha

on 27 October 2013

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Transcript of Creative Pitch

So, we are here to enlighten
ourselves on how to feed the
9 billion
people of the world

To ensure that no one amongst
the current
1 billion people

go to bed

and, at the same time no food is
Why are we all gathered here ??
The world population is increasing.

We are expected to be 9 billion in number by 2050.
The food production is not increasing at desired pace.
According to a report, the food production must grow by 60-110 % to meet the demands of growing population.
Almost all the hungry people, 852 million, live in developing countries, representing 15 percent of the population of developing counties .....
(Source: A report by The United Nations Food and Agriculture Organization)
Food Waste Facts
The UK's Institution of
Mechanical Engineers (IMechE)
states that almost half of the world
food equivalent to 2 billion goes
waste each year.
According to an average american wastes about
760 Kg of food per annum.
The irrigation water used globally to grow food that is wasted would be enough for the domestic needs (at 200 liters per person per day) of 9 billion people.
4600 kilocalories per day of food are harvested for every person on the planet; of these, only around 2000 on average are eaten – more than half of it is lost on the way.
10% of rich countries' greenhouse gas emissions come from growing food that is never eaten.
All statistics are fully referenced in Tristram Stuart, Waste: Uncovering the Global Food Scandal (Penguin, 2009).”

Indian Context
Stale and stinking food waste on sides of road.
In Bangalore 5000 tonnes of solid waste is generated daily.
450 crores(about 68 million USD) is spent in transportation by BBMP to landfills

Landfills generate harmful toxins for localities

60% is organic waste.
Food Waste Sources
Domestic households
(30 % food purchased is wasted)
( 10-15% wastage)
Indian Weddings :
A potential food waste source
(about 51 million USD) of food wasted annually.
339 crores INR
marriages are held each year
of high calorie food wasted
943 tonnes
of food is wasted
20 - 22 %
Source:A study by a team of 10 professors from the University of Agricultural Sciences (UAS), Bangalore
Our Solution
The earth is finite
and so are its resources (food)
So, instead of producing more food,
we aim to utilize the present waste..
"Make Your Waste Count"
Waste to Energy (WTE) and manure conversion will not only save the
transportation cost but also yield value to the already discarded products.
Basic Idea
Collect food waste from
the aforesaid sources
Take them to dedicated biogas plants.
Produce biogas (fuel ) and organic manure
Sell these products at cheap prices to consumers
Why us ??
Introducing the unique
e-credit system
Providing free service to restaurants
Team InVi :
How do you dispose your waste ?
I pay
Rs 600
per month
to BBMP for that ..... :(
Team InVi :
How about getting it done for free ?
what !!
I. Residential Buildings :-
1. Plinth area less than 1000 sq.ft.
Rs. 10
2. Plinth area not less than 1000 sq. ft.
Rs. 30

II. Commercial Buildings :-
1. Plinth area less than 1000 sq.ft.
Rs. 50
2. Plinth area not less than 1000 sq. ft.
Rs. 100
3. Plinth area exceeding 5000 sq.ft.
Rs. 200

III. Hotels, Kalyananamantaps, Nursing Homes :-
1. Plinth area less than 1000 sq.ft.
Rs. 300
2. Plinth area not less than 1000 sq. ft.
Rs. 500
3. Plinth area exceeding 5000 sq.ft.
Rs. 600
Source : Bruhat Bangalore Mahanagara Palike SWM Policy
Domestic households and party organizers get


for the amount of food waste they donate
The e-credits earn them

at the restaurants we are serving..
A restaurant in collaboration with Ingenerovictus
Hello, I have 30 Invi Credits....
Will I get some discounts ??
Yeah Sure.. We
have some
for that...
How it works ??
e - credits = discounts
how ???

to communicate with our partners :-
Android App
restaurants owners

party organizers

domestic households.
Thought For Food
Android App -
First Look
Our Market
Fertilizer industry : -
- : LPG (Cooking Gas) Users
Smartphone Users : -
Leading fertilizer companies
LPG production giants
Discount Coupons Websites
Online traffic on website where people can redeem their
Sale of
Break even
is expected to be reached by the
third quarter
Future Strategies
Bringing in retailers to be a part of our system
Nominal charge from restaurants in return for our service
Collaboration with government bodies
Expanding to other Indian metropolitans
Attracting best talents to work with us
Marking our global presence
Are we helping ?
Reduce LPG cost burden on middle-income people by providing an environment friendly and cheap alternative.
Organic manure
to counteract the damages caused by
synthetic fertilizers
Ensure proper
waste disposal
Place :
Already working in support with biogas plant facility at
Christ University, Bangalore
Loss of partial or full information from user database
Fuel price rise
Delay in delivering end products due to uncontrollable factors
Customer dissatisfaction due to service providers by our partners

Indian Institute of Technology, Roorkee
Ashish Ranjan Jha
Apoorva Mishra
Kripa Shankar
Keshav Mohta
Sumit Joshi

Full transcript