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Crisis communication

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by

Essi Partti

on 10 April 2014

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Transcript of Crisis communication

Crisis communication
Plan for the worst, hope for the best
..Contingency planning

simulate, rehearse, update


What is the purpose of communication?

Andres Peña Archila

Pyry Kuivanen

Essi Partti
YouTube, Louis Vuitton: Crisis Communication (2013)
Need to engage people as people, not as intellectual exercise
Examples of crisis:

Finance
Manufacturing
Logistics
Crisis communication requires accurate & real time information

1. Warning
2. Risk assessment
3. Response
4. Management
5. Resolution
6. Recovery

Stages of crisis communication
Worst crisis case
Good example
Tylenol
Toyota
Camry recall

It is an act of will, intentional and never accidental

Thank you for your time
Full transcript