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Copy of Strategy & Innovation
Transcript of Copy of Strategy & Innovation
To connect millions of people in real life all over the world, through a community marketplace– so that you can Belong Anywhere.
Porter's generic strategies
from Differentiation Focus going to Differentiation
24/7 emergency help desk
Host insurance - up to $50,000
Voice and video verification security systems
created uncontested market space
instead of hotels etc.
Star - still growing
a great place to stay
owning space they want to rent out temporarily
Strategy & Innovation -
By Rens Walinga
Online marketplace for people to list their property (owned or rented) for short- and long-term accommodations for other people to book.
Worldwide Accommodations Leader
over 1,000,000 listings in 34,000 cities and 192 countries.
Where to play/compete
How to play/compete
Some of the processes fueled by
Airflow - the Workflow Management System -
Data infrastructure maintenance
In July 2012: a damaged host’s house became a PR scandal.
Within weeks they offered $50,000 USD dollars insurance for property damage, voice and video verification systems and 24 hours costumer service.
Becoming the first among any substitute and competitor service to offer this security features.