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Copy of Strategy & Innovation

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Rens Walinga

on 16 June 2015

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Transcript of Copy of Strategy & Innovation

Winning aspiration
To connect millions of people in real life all over the world, through a community marketplace– so that you can Belong Anywhere.

Competitive strategy
Porter's generic strategies
from Differentiation Focus going to Differentiation

Value disciplines:
Customer intimacy
24/7 emergency help desk
Host insurance - up to $50,000
Voice and video verification security systems
Recommendation system
Blue oceans
Airbnb -
created uncontested market space
Private rooms/houses
instead of hotels etc.
Corporate strategy
BCG Matrix
Star - still growing

Target group
looking for
a great place to stay
low price
local perspective
Locals (leasers)
owning space they want to rent out temporarily
Strategy & Innovation -
Airbnb, Inc.
By Rens Walinga

Online marketplace for people to list their property (owned or rented) for short- and long-term accommodations for other people to book.

Worldwide Accommodations Leader

over 1,000,000 listings in 34,000 cities and 192 countries.
Where to play/compete
How to play/compete
Core Capabilities
Management systems
Some of the processes fueled by
Airflow - the Workflow Management System -
at Airbnb:

Data warehousing
Growth analytics
Email targeting
Data infrastructure maintenance
Dynamic capabilities
In July 2012: a damaged host’s house became a PR scandal.
Quick response:
Within weeks they offered $50,000 USD dollars insurance for property damage, voice and video verification systems and 24 hours costumer service.
Becoming the first among any substitute and competitor service to offer this security features.

Community marketplace
Continuous innovation
Customer service
Full transcript