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Design Thinking

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by

Dave Saboe

on 7 August 2018

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Transcript of Design Thinking

Empathize
Define
Ideate
Prototype
Test
The problem
shelfware
Business
Value
Technical
Feasibility
User
Experience
Design thinking
is good
business
analysis
Dave Saboe
Agile Coach | Business Analyst | Podcaster
Problem Space
Solution space
Dave saboe
Agile coach | BA | Podcaster
@MasteringBA
linkedin.com/in/davidsaboe
Dave@MasteringBusinessAnalysis.com
www.MasteringBusinessAnalysis.com
Check out my podcast on iTunes, Google Play Music, or on my website
mastering Business Analysis Podcast
Business problems are getting more complex and harder to solve. Without innovation and a human centered focus, we will find it difficult to satisfy and delight our customers in the future.
Lose customers
Not valuable
Can't do it
Empathize to gain a deeper understanding of the customer
Interviews • Observation • Surveys
Focus Groups • Empathy Maps
Customer Journeys • Personas
Five Whys
Empathy Tools:
Define the problem to clarify scope
Define the problem to clarify scope
Use Outputs from Empathy mode such as Empathy Maps, Customer Journeys, and Personas.
use insights to Create Problem Statements and Hypotheses
Tools for define mode:
problem statement template:
<Customer> needs a way to <User’s Need> because <Why/Insight>
The Ideate mode focuses on quantity first, then quality
use Problem Statement from Define mode.
Brainstorming • Mind maps Sketches (visual thinking)
Tools for ideation:
Build the simplest thing possible that will allow you to learn
choose A few solution options from Ideate mode.
Lightweight prototypes
Mock-ups • Wireframes
Prototyping:
Show, don’t tell!
The Test mode and the Prototype mode occur together in an iterative cycle, rather than as separate liner steps
use lightweight Prototypes
Demos • Interviews • Focus Groups
Testing tools:
There is no ‘right way’ for design thinking. Apply the principles and adapt your approach to what works for you.
Human First
Visual sense-making
Intentional work
Complimentary collaboration
Make•try•act
Open Exploration
Demand Uncertainty
Technology Uncertainty
Painstorming
Customer journey + Pain Points
Root Cause Analysis
Organization's Product Vision
Build Full Product
Customer Needs
Build and Test
Iterate and Adapt
Design Thinking
Traditional approach
Find Customers
What is?
What if?
What works?
What wows?
How might we . . . ?
72% Fail
Source: Simon-Kucher & Partners, 2014
Full transcript