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No Smoking Day - short film competition activity

Getting young people to make a 2 min advert to persuade people in their community and their friends not to smoke for No Smoking Day! www.cutfilms.org/resources
by

The Deborah Hutton Campaign

on 14 February 2014

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Transcript of No Smoking Day - short film competition activity

@CutFilms
@emmawrafter
www.cutfilms.org
/CutFilmsProject
Organised action to achieve a goal!
How do Big Tobacco get people hooked on their products?
TONE OF VOICE
IMAGERY
IMPACT
USE OF WORDS /
STATISTICS
STICKINESS
IF I SAW MY FILM IN
A SOCIAL MEDIA FEED - WOULD I SHARE IT?
THE ULTIMATE QUESTION!
MUSIC?
WHY GET INVOLVED?
Not just about making a film...
Protecting your friends from tobacco
Learning new skills... AND
INFLUENCING
CAMPAIGNING
CHANGING MINDS
ACHIEVING...
USE WHAT YOU HAVE AVAILABLE.

KEEP IT SIMPLE!
THE BRIEF:
MAKE AN UNDER 2 MIN FILM ABOUT TOBACCO / SMOKING

THE OBJECTIVE:
TO INFLUENCE YOUR FRIENDS NOT TO SMOKE
RESEARCH

SCRIPT

FILM

EDIT

UPLOAD

SHARE
MAKING A FILM
&
SHARING IT BY CREATING
AN ONLINE CAMPAIGN
CAMPAIGNING IS...
WHAT DO YOU NEED?
WHY IS IMPORTANT?

HOW DOES THE TOBACCO
INDUSTRY ADVERTISE?
SHARING IT
REMEMBER...

IT'S A FILM COMPETITION!

A GOOD FILM
REALISTIC
WELL RESEARCHED
LOOKS WELL MADE
YOU DON"T NEED ALL THIS!!!
Made with a computer camera in one take...
NO SMOKING DAY
A youth led activity
Wed 13 March 2013
RESEARCH IT!

Health impact
Celebrities and the media
Who makes cigarettes?
Addiction
Slave labour
Second hand smoke
Pets
Illegal tobacco
Advertising - how?
TOP TIPS!
Think of the shots - close up, point of view, wide angle.

Leave a couple of seconds either side of action for an easy edit.

Download free software and copyright free music links from our website!

www.cutfilms.org
CELEBRITY
FILMS
VIDEO GAMES...
MUSIC
Full transcript