Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Coca Cola Exposed

No description
by

Rex Ivan De la Cruz

on 8 January 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Coca Cola Exposed

COCA-COLA EXPOSED THE BIRTH OF COCA-COLA Aquapure
Aquarius
Bacardi Mixers *
Bacardi Premium Mixers *
Barq's
Barrilitos
Beverly
Bright And Early
caffeine free Barq's
caffeine free Coca-Cola
caffeine free Coke light/Diet Coke
Campbells
Cascal
cherry Coke
Chippewa
Citra
Coca-Cola
Coca-Cola Zero
Cumberland Gap
DANNON *
DASANI
Delaware Punch
diet Barq's
Diet cherry Coke
Diet Coke/Coca-Cola light
Diet Coke/Coca-Cola light with Lime
diet Fanta
diet Inca Kola
diet Mello Yello/Mello Yello Zero
Diet NESTEA *
diet Vanilla Coke Dr Pepper
Evian
Fanta
Five Alive
Flavor Rage
Fresca
Fruitopia
FUZE
Georgia
glacéau smartwater
glacéau vitaminwater
glacéau vitaminwater zero
Gold Peak
H2OK
Hi-C
Honest
Illy *
Inca Kola
Java Monster
Juan Valdez
Krest
Lift
Master Chill
Master Pour
McCafe
Mello Yello
Mezzo Mix
Minute Maid
Minute Maid Enhanced Minute Maid Juices To Go
Minute Maid Soft Drink
Monster
NESTEA *
NESTEA COOL *
Northern Neck
NOS
Odwalla
Peace
Pepe Rico
Pibb
POWERADE
POWERADE LIGHT
POWERADE PLAY
Red Flash
Simply Orange
Smart
Sokenbicha
Southern Sun
Sprite
Sprite Remix
Sprite Zero/diet/light
Sunfill
TaB
Vanilla Coke
VAULT
Vegitabeta
Worx Energy
Zico BRANDS OWNED BY COCA-COLA John Pemberton, an Atlanta pharmacist, stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs' Pharmacy.
It was originally sold as a patent medicine for five cents a glass.
Pemberton claimed Coca-Cola cured many diseases, including morphine addiction (Pemberton himself was addicted to the drug), dyspepsia, neurasthenia, headache, and impotence. When launched, Coca-Cola's two key ingredients were cocaine and caffeine. The cocaine was derived from the coca leaf and the caffeine from kola nut, leading to the name Coca-Cola (the "K" in Kola was replaced with a "C" for marketing purposes
COCA- COCAINE
The original recipe called for five ounces of coca leaf per gallon of syrup, a significant dose; in 1891, Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount.
Coca-Cola once contained an estimated nine milligrams of cocaine per glass. In 1903, it was removed.
After 1904, instead of using fresh leaves, Coca-Cola started using "spent" leaves – the leftovers of the cocaine-extraction process with trace levels of cocaine.
Coca-Cola now uses a cocaine-free coca leaf extract prepared at a Stepan Company plant in Maywood, New Jersey. KOLA NUTS- CAFFEINE
In 1911, the U.S. government took Coca-Cola to court to force them to remove caffeine from its formula. The case was decided in favor of Coca-Cola.
Subsequently, in 1912, the U.S. Pure Food and Drug Act was amended, adding caffeine to the list of "habit-forming" and "deleterious" substances which must be listed on a product's label.
Coca-Cola contains 34 mg of caffeine per 12 fluid ounces (9.8 mg per 100 ml). WHAT WE CAN DO AS CONSUMERS
Support Non-Governmental Organizations (NGOs)
Do lots of research on big companies to have an idea of what they do
Don't buy products from companies that practice child labour, slavery, etc.
Make a petition and get people to sign it
Write a letter to the mayor
Reduce, Reuse, and Recycle
Look for environmentally-friendly products In November 2005, Coca-Cola's Mexican unit--Coca-Cola Export Corporation--and a number of its distributors and bottlers were fined $68 million for unfair commercial practices.
Coca-Cola Co agreed to pay $137.5 million to settle a shareholder lawsuit that claimed the world's largest soft drink maker artificially inflated sales to boost its stock price, according to court.
In 2005 Mexico's Federal Competition Commission fined the Coca-Cola system US $13 million for monopolistic practices which was upheld on appeal.
Industria Nacional de Gaseosas, a subsidiary of the biggest bottler of Coca-Cola trademark beverages in Latin America (Coca-Cola FEMSA), has been fined with a US$111,000 bill for illegal spilling of industrial waste in Colombia's capital sewage system and wetlands.
In November 2000, Coca-Cola agreed to pay $192.5 million to settle a class action racial discrimination lawsuit and promised to change the way it manages, promotes and treats minority employees in the US. PROS OF GLOBALIZATION
Productivity grows more quickly when countries produce goods and services in which they have a comparative advantage. Living standards can go up faster.
More choices for the consumers and lower prices because of competition.
Global competition and cheap imports keep a lid on prices, so inflation is less likely to derail economic growth.
An open economy spurs innovation with fresh ideas from abroad.
Export jobs often pay more than other jobs.
Unfettered capital flows give the U.S. access to foreign investment and keep interest rates low. CONS OF GLOBALIZATION
Many people from developed nations are losing jobs and that is posing a problem for them since the companies are outsourcing work to developing countries since the cost of labor is low and profits the company considerably.
There is immense pressure on the employed people of developed countries who are always under the threat of their jobs being outsourced.
Corporates are building up units in other countries that equally well equipped, thus transferring the quality to other countries.
There are some experts who think that globalization along with the positive aspects is also leading to the incursion of negatives like communicable diseases and social degeneration.
There is also a threat of corporates ruling the world because there is a lot of power and money invested by them due to globalization.
For nations that are at the receiver's end are also giving up the reins in the ends of a foreign company which might again lead to a sophisticated form of colonization.
Globalization may lead to loss of cultural identity as Western ideas are always imposed upon the Eastern thoughts. Studies have shown that regular soft drink users have a lower intake of calcium, magnesium, ascorbic acid, riboflavin, and vitamin A.
The drink has also aroused criticism for its use of caffeine, which can cause physical dependence.
A link has been shown between long-term regular cola intake and osteoporosis in older women.
Numerous court cases have been filed against the Coca-Cola Company since the 1940s alleging that the acidity of the drink is dangerous. WATER USE
In March 2004, local officials in Kerala shut down a $16 million Coke bottling plant blamed for a drastic decline in both quantity and quality of water available to local farmers and villagers.
Water shortages and pollution are also experienced by Plachimada and Varanasi.
The farmers who have been protesting say their problems began after the Coca-Cola factory arrived.
Most of these environmental issues occur in developing countries.
Critics respond that Coke shouldn't be locating bottling plants in drought-stricken areas. MONOPOLISTIC
In November 2005, Coca-Cola's Mexican unit--Coca-Cola Export Corporation--and a number of its distributors and bottlers were fined $68 million for unfair commercial practices.
On September 3, 2008, Coca-Cola announced its intention to make cash offers to purchase China Huiyuan Juice Group Limited (which has a 42% share of the Chinese pure fruit juice market) for US$2.4bn (HK$12.20 per share).
China's ministry of commerce blocked the deal on March 18, 2009, arguing that the deal would hurt small local juice companies, could have pushed up juice market prices and limited consumers’ choices. RACIAL DISCRIMINATION
Coca-Cola entered South Africa in 1938 and, after the beginning of the official white South African government's policy of apartheid beginning in 1948, the company grew rapidly.
Coke employed 4,500 workers, operating under the racially-segregated housing, workplace, and wages, and was one of the largest employers in the country.
In November 2000, Coca-Cola agreed to pay $192.5 million to settle a class action racial discrimination lawsuit and promised to change the way it manages, promotes and treats minority employees in the US.
In 2003, protesters at Coca-Cola's annual meeting claimed that black people remained underrepresented in top management at the company, were paid less than white employees and fired more often. PESTICIDE USE
An issue with pesticides in groundwater in 2003 led to problems for the company when an Indian NGO, Centre for Science and Environment, announced that it had found cancer causing chemicals in Coca-Cola--including lindane, DDT, malathion, and chlorpyrifos--as well as other soft drinks produced by the company, at levels 30 times that considered safe by the European Economic Commission.
This caused an 11 percent drop in Indian Coca-Cola sales. HIGH FRUCTOSE CORN SYRUP
Since 1985 in the U.S., Coke has been made with high fructose corn syrup instead of sucrose to reduce costs.
One of the reasons this has come under criticism is because the corn used to produce corn syrup often comes from genetically altered plants.
Some nutritionists also caution against consumption of high fructose corn syrup because of possible links to obesity and diabetes. BRIBERY ACCUSATIONS
Coca-Cola has been accused of bribing the American Academy of Pediatric Dentistry (AAPD).
In 2003 Coca-Cola donated $1 million to the AAPD. Later that year the AAPD stated that "scientific evidence is certainly not clear on the exact role that soft drinks play in terms of children's oral disease".
This directly contradicts their previous statements such as "consumption of sugars in any beverage can be a significant factor… that contributes to the initiation and progression of dental caries."
Critics have stated it certainly appears that Coca-Cola has "paid dentists to stop saying kids shouldn't drink Coke". H2NO
Coca-Cola has been criticized for their H2NO program which sought to have customers order more profitable beverages, including soft-drinks and bottled water over tap water. BUSINESS PRACTICES ARTIFICIAL INFLATION
Coca-Cola was charged with$137.5 million for "forcing some bottlers to purchase hundreds of millions of dollars of unnecessary beverage concentrate to make its sales seem higher," therefore boosting its stock price.
Institutional investors, led by Carpenters Health & Welfare Fund of Philadelphia & Vicinity, accused Coca-Cola of "channel stuffing," or artificial inflation of Coca-Cola's results which gave investors a false picture of the company's health. PACKAGING
Packaging used in Coca-Cola's products has a significant environmental impact but the company strongly opposes attempts to introduce mechanisms such as container deposit legislation.
The Perumatty Village Council in Southern India gave a licence to the company to commence production in 2000. Coca Cola drew around 510,000 litres of water each day from boreholes and open wells.
For every 3.75 litres of water used by the plant, it produced one litre of product and a large amount of waste water.
The bottler takes the water from poor locals to make bottles.
Coke uses 300,000 tons of aluminium for its cans every year just for its US operations. That's equal to 17.4% of what the entire US aluminum industry produces ENVIRONMENTAL ISSUES DEATH THREATS
Guatemalan workers have been struggling against Coca-Cola since the 1970s.
In the years between 1976 and 1985, three general secretaries of the main union were assassinated and members of their families, friends and legal advisers were threatened, arrested, kidnapped, shot, tortured and forced into exile.
The violations of workers' rights continue. And Coca-Cola workers and their family members, with ties to unions, have reportedly been subjected to death threats. UNION REPRESSION
The company was accused of being involved in a violent repression of a union at several of its bottling plants in Colombia, South America.
As of August 2005, when PBS's Frontline ran a story on the controversy, Coca-Cola strenuously denied all allegations of union-busting and murder of union leaders. The Coca-Cola Company offers more than 500 brands in over 200 countries, besides its namesake Coca-Cola beverage. Coca-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multi-storied exhibition of the many flavors sold by the company as well as a museum to the history of the company. 3.1% of all beverages consumed around the world are Coca-Cola products.
Coke makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all.
If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over 2,000 times.
If you stacked up Coke's 2.8 million vending machines, they would take up 150.2 million cubic feet of space -- the size of 4 Empire State Buildings.
The Coca-Cola brand is worth an estimated $74 billion: more than Budweiser, Pepsi, Starbucks and Red Bull combined.
Coca-Cola spends more money on advertising than Microsoft and Apple combined.

Coca-Cola advertising budget (2010): $2.9 billion
Microsoft advertising budget (2010): $1.6 billion
Apple advertising budget (2010): $691 million Health Issues MORE FACTS ABOUT COCA-COLA ADVERTISING Mexico imposes its biggest anti-monopoly fine ever, about $68 million, against Coca-Cola Export Corp. and dozens of its distributors and bottlers. The case originated from a woman who fought back against being told what to sell at her one-room store in an impoverished Mexico City neighborhood.
Bulgaria's Supreme administrative court upheld today a lower court ruling to fine the local branch of Coca-Cola $13,400 for using illicit promotional methods.
Bulgaria's Commission for the Protection of Competition (CPC) has fined the local subsidiary of Coca Cola Hellenic Bottling Company approximately $332,058 for abusing its dominant position in the Bulgaria market for carbonated soft drinks, ice tea, natural juices and nectars. COCA-COLA'S LONG LIST OF SETTLEMENTS AND FINES
In 2004, the British government launched a wide-ranging review into food promotion and childhood obesity. One survey found that Coca-Cola broadcasted a high portion of their advertisements during children's television. The red and white Coca-Cola logo is recognized by 94% of the world's population.
There are 33 non-alcoholic brands that generate over $1 billion in revenue. Coca-Cola owns a whopping 15 of them.
The average Mexican drinks 665 servings of Coke products each year. This is more Coke products than the average American (399), British (202), Chinese (32), and Indian (9) combined.
Around the world, the average person consumes a Coke product every four days.
Coca-Cola's $35.1 billion in revenue makes it the 84th largest economy in the world, just ahead of Costa Rica. USE OF STIMULANTS FOREIGN PARTICLES IN DRINKS
In a major embarrassment to beverages giant Coca Cola, the apex consumer body has ordered the multinational's Indian arm to pay Rs 2,500 (CAD$45) as compensation to an aggrieved person for selling him a bottle of soft drink containing "foreign particles".
An Indian consumer complaints court has fined Coca-Cola $110 after a businessman said he felt humiliated when he served clients a fizzy soft drink and found a dead fly inside the bottle. GLOBALIZATION ~THE END~ By Cole, Colton, and Rex
Full transcript