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Transcript of Pixar
Chief Creative Officer
Exectutive VP of Creative Division
Catmull Lasseter Steve Company Mission Pixar's objective is to combine proprietary technological and world-class creative talent to develop computer-animated feature films with memorable character and heartwarming stories that appeal to audiences of all ages Company Values invest in talented people rather than great ideas "Construct an environment that nurtures trusting and respectful relationships and unleashes everyone's creativity"
-Catmull encourages risk but "build the capability to recover when failure occur."
Constantly challenge assumptions Products and Service Analysis RenderMan image-rendering application programming interface used to generate high-quality images
more realistic fur, shading, and Sigma Hiding, Pixar Tractor, trillions of pixels and available at a low price for computers.
Pixar has Copyright and Trademark Issues due to the films and specially the characters.
The RenderMan software is protected as well. "If you could create good filmmakers who would work here for 25 years, their first five years of film would be really good; their next five years would be amazing. By the time these people worked together for 25 years, you would just not believe the things that would happen." Co-founder
age 57 Executives Board Directors Dr. Edwin John Environmental Analysis Customers Pixar’s clients include persons from all ages, genders and nationalities and that is because of the diversity of the movies made.
Many people think that Pixar is exclusively for kids, but as a matter of fact the main messages in most movies are also directed to adulthood In most Pixar movies, real dilemmas are exposed. This has to do with the understanding of the real world and the hidden message that every movie has. In fact, the studios have influenced an entire generation on life perception. Competitors Since it made a huge impact in the film industry, Disney Studios rapidly laid eyes on the company
Dreamworks works with/produces similar products Economic Pixar’s economy represents a big deal of money. We can simply sum it up in the buying of Pixar by Disney. The Walt Disney Company bought Pixar for $7.4 billion. Geophysical Life at Pixar is commonly defined as: “Unique ideas. Compelling stories. Visual artistry. Cutting-edge technology.
Pixar’s offices are specially designed for workers to interact with one another.
Pixar’s offices count with cafeterias, meeting rooms, ping pong tables and little rooms for working instead of normal cubicles
Pixar University: Employees are allowed to take four hour of classes each week. Number of Employees 850 Jobs co-founded Pixar
served as chief executive Stakeholder Analysis Corporate Social
Responsibility The business dictionary defines the stakeholder as a specific result that a person or system aims to achieve within a time frame and with available resources. Primary Stakeholders Investors: They are concerned about stock prices of Pixar and the future of the company. They are interested in possible overvalue of the studio because it may influence their previous investments.•
Competitors/other: Pixar is able to influence on industry distribution and structure on other similar companies. •
Shareholders: These stakeholders have direct interest on the growth of the company that depends on an agreement between Disney and Pixar. Secondary Stakeholder Others: There are such stakeholders as customers (general public), employees and others who will be influenced by different circumstances of the Disney-Pixar agreement. However, in this case they are becoming more indirect stakeholders.
Social networks: They consist of individuals or organizations connected by one or more specific types of interdependency through Web communities as MySpace, Facebook, Twitter and LinkedIn. Relevant stakeholders are employees of both companies, Disney and Pixar To keep their shares in a good level and to increase the company’s future and wealth. In human resource, the team of two big animation production companies will create better human resource. The alliance between Disney and Pixar will help to collaborate without the barriers that come from two different companies with different shareholders and management teams.
In term of the revenue, stockholders get the higher share price from merging between two parties. Brand Promise Pixar’s brand promise is “A good movie every time.”
They continue to prove this promise to be evident in every movie and short film they produce. This is evident in the reviews they receive. CSR Efforts The story of Pixar is an incredible tale of perseverance, risk taking, and believing in a great cause and its people. Pixar is part of the “It Gets Better” movement against bullying. Pixar, along with many other supportive corporate companies. Employees and CSR Activities Pixar helps companies as well as their stakeholders in supporting organizations that personally affect their employees too. Social After seeing this presentation
would you want to work for Pixar? What aspects of Pixar
stood out to you? After seeing this presentation
do you look at Pixar differently?