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2015 Goals & Results

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by

Angie F

on 14 January 2016

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Transcript of 2015 Goals & Results

2015 Step Up Goals & Results
Mentoring Conferences
Increase # of women mentoring
College Connections Conferences
Goals: 177
Actuals:
166

Career Connections Conferences
Goals: 185
Actuals:
170



INCOME
Goal: $810,900
Actuals: $815,433
Teen Programs
Grow the # of girls served
2014/15 School Year Goal: 890
2014/15 School Year Actuals:
838
(6% growth)

Increase retention
2014/15 Goal: 52%
Actuals: 55%

Goal: Achieve at least 50% attendance in 9th and 10th grade classes
and 60% in 11th and 12th grade classes
Actuals: achieved in
5/12
programs

Goal: Collect 100% of intakes + 75% of pre/post surveys of 'active' girls
Actuals:
70%
intakes;
65%
pre-surveys;
60%
post-surveys




Goal: $471,000
Estimated Actuals: $519.592
Goal: $469,140
Estimated Actuals: $622,608
Goal: $2,270,606

Estimated Actuals: $2,476,909
Events
Membership
Grants
Corporate
Members
Increase Acquisition
Goal: 574
Actuals:
490

Increase Retention
Goal: 1012
Actuals:
823

Increase Engagement of Mentors
Goal: 979
Actuals: 1090
Events
Goal: $487,444
Estimated Actuals: $462,789
RSVPs
Goal: achieve an average of at least 90% to RSVP goal over the course of the year
Achieved: NY - 117%, CHI - 104
%
, LA -
85%
Attendees

Goal: achieve an average of at least 90% to attendee goal over the course of the year
Actuals: NY: 102%, CHI: 109%: LA: 126%

Volunteers
increase volunteerism
Goal: 516
Actuals: 559

Marketing
Goal: Increase coverage of Step Up
that contains our key message (mentorship) by 5%:
Goal: 123,670,463
Actuals: 124,247,203

Increase followership of Step Up owned assets by 5%
Goal: 209,739
Actuals: 217,901

Increase referrals from Step Up owned assets by 5%
Goal: 6,321
Actuals: 7,038

Grow media impressions by 5%
Goal: 630,952,098
Actuals: 642,849,191


GOAL 1:
Become nationally recognized expert in empowering girls from under-resourced communities to graduate high school confident, college-bound and career-focused

GOAL 2:
Have served 8,000 girls in our Teen Programs by 2020

Goal 3:
Inspire our diverse network of professional women to support the teens by sharing their collective experience, leveraging their resources, and opening doors for experiential learning opportunities


Goal 4:
Achieve the proceeding three goals in a sustainable manner
Full transcript