Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Untitled Prezi

No description
by

Kimberley Niu

on 8 May 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Untitled Prezi

PEST ANALYSIS Political
Factors Wii U Duplicate TV screen PS 4 has a better power
PS 4 provides better experience with hand holding set
Consumers will have to wait for the release of PS4 before making a decision between the PS4 and Wii U Gaming Strategies Focus on exclusive games- lack of variety
Focus on Luigi Nintendo Strategic Analysis Nintendo Strategic Analysis Business Level Strategies Nintendo 3DS physical structure Technological
Factors Government Control (Entertainment Software Control,
eg. Age Control) - Competitions
between graphics

- Lower costs PEST PEST For Gaming Industry Economic Factors - Adding GDP

- Interest rate

- Currency fluctuatons (eg. USD & EUR)
- Culture and traditions
- Japanese Games Vs. Western Games
- Japanese inclination
Social Factors Competitive Rivalry
High - High entry barriers Threats of Substitutes
High - Fewer suppliers
- Lack of alternative sources
- High switching costs Bargaining Power of Buyers
Medium - Major Players

- Others (eg. Sega & Ubisoft) Threats of New Entrants
Low R&D
Costs to get economies of scale
High capital investments - Mobile Gaming
- Browser-based
Gaming
- Board Games
- Outdoor Activities Bargaining Power of Suppliers
Medium - High switching costs
- Few dominates but strong
- Weak negotiation power Overview of Game Industry "Flower" Cards Manufacturer 1960s The King of Video Games Industry 1980s 1996 1889 @Japan, by Fusajiro Yamauchi Expanded to Toy Maker 1970s Entered Video Games Industry Suffered from huge losses
Lost its leading position Nintendo 3DS analog stick
- A lack of a second analog stick
- Favours left hand players




Smaller screen but device same size
XL similar screen but device bigger in size Vs. 3DS limited connection: ex. Lack of 3g connection Vs. Incompatibility of Wii U with 3DS Lack of third party support
Lacking focus on delivering brand image
Late online strategy VRIO Internal Analysis Mintzberg listed 5 structural configurations to identify organisations.

Nintendo tends to be a divisionalised organisation. Organisational Structure
& Culture Dimension 2: Method of decentralisation Analysing Nintendo’s structure 3DS PS VITA
Decisions are made by the head of divisions and CEO

Teams adopt an approach - on the completion on one system, they
immediately start

Working on the next The major part of the organisation is responsible for success Dimension 1: Method of cordinated activities In 2003, the organisation corporate restructuring that brought a clearer understanding on the company’s strategy

Disadvantage - the duplication of resources. However, under Iwata’s leadership, the coordination and planning has improved significantly in comparison to its reign Dimension 3: Mintzberg (2012) records 3 types of decentralisation: the vertical, horizontal and selective decentralisation

Nintendo’s decentralisation tends to move from vertical to horizontal decentralization due to the different management styles Strong corporate structure
Decentralised structure
Major player in the gaming industry
Effective coordination and control Value Chain Analysis for Nintendo Ansoff Matrix Now New Now New Product Market Recommendations
For 1. Purchasing some smaller size companies rather than constantly buying resources from suppliers.

2. Build in a second analog stick without the need to offer an add-on attachment, and reconsider a way to not affect the battery or the size of the 3DS XL.

3. Nintendo should take funding in software developments into consideration in order to enhance the quality on graphics and vision express Recommendations 4. Go into segments that have never been reached.


5. Focus on the various markets they have diversified into in order spread risks.

6. Nintendo should focus in improving their technology by reducing their employees’ wages or to downsize the company. eg. - Games for the older generation
- Educational games for children and toddlers
- Move into the casual gaming market Porter's Five Forces Analysis MCKREE Ltd. Reference List Bowman, C. (1990). The Essence of Strategic Management. Prentice Hall International (UK) Ltd. Great Britain.
Channel 4, 2012. Children encouraged to swap console for camping. [Online]
Available at: http://www.channel4.com/news/children-encouraged-to-swap-console-for-camping
[Accessed 10 April 2013].
Daily Egyptian (n.d.), Nintendo hopes old solution fixes new problem. [online] Available at: <http://www.dailyegyptian.com/nintendo-hopes-old-solution-fixes-new-problem/#ixzz2MliSB4c4> [Accessed 2nd May 2013]
Doz, Y. and Kosenen, M. (2008). The Dynamic of Strategic Agility: Nokia’s Rollercoaster Experience. California Management Review, 2008
Fluery, M., 2010. BBC Business News. [Online] Available at: http://www.bbc.co.uk/news/business-12082510 [Accessed 9 April 2013].
Grant, R. M. & Jordan , J., 2012. Foundations of Strategy. First ed. United Kingdom: John Wiley & Sons Ltd.
Hamilton, K. (2012), The 3DS Circle Pad Pro is Mostly Great, Actually. [online] Available at: <http://kotaku.com/5886103/the-3ds-circle-pad-pro-is-mostly-great-actually> [Accessed 2nd May 2013]
Hankinson, P. (1999). An Empirical Study Which Compares The Organisational Structure of Companies Managing Outsider Brands. Journal of Product and Brand Management Vol. 8, No. 5 pp. 402-414
Johnson, G., Whittington, R. & Scholes, K., 2011. Exploring Strategy. Ninth ed. England: Pearson Education Limited.
Kain, E., 2012. Mobile Gaming Won't Kill Off Video Game Consoles, s.l.: Forbes.
Kim, S., Lamont, I., Ogasawara, H. Park, M. and Takaoka, H. (2011). Nintendo’s Revolution. Mitsloan Management. Pp. 11-124
Lunenburg, F. (2012). Overcoming Barriers To Open Innovation At Apple, Nintendo And Nokia. World Academy of Science, Engineering and Technology. pp 372-377
Matulef, J. (2013), 3DS XL Circle Pad Pro finally makes its way to North America. [online] Available at: <http://www.eurogamer.net/articles/2013-04-20-3ds-xl-circle-pad-pro-finally-makes-its-way-to-north-america> [Accessed 2nd May 2013]
Mintzberg, H. (1992). Structure in Fives: Designing Effective Organisations. Upper Saddle River N5: Prentice Hall
Mintzberg, H. (2009). Tracking Strategies: Towards A General Theory of Strategy Formation. New York: Oxford University Press
Nintendo Annual Reports (2011) [pdf] Available at: < http://www.nintendo.co.jp/ir/pdf/2011/annual1103e.pdf> [Accessed April 30 2013]
Nintendo Annual Reports (2012)[pdf] Available at: < http://www.nintendo.co.jp/ir/pdf/2012/annual1203e.pdf> [Accessed April 30 2013]
Now Gamer (n.d.), PS Vita vs Nintendo 3DS vs Nintendo 3DS XL Vs iPhone 4S: Specs Compared. [online] Available at: <http://www.nowgamer.com/features/1141172/ps_vita_vs_nintendo_3ds_vs_iphone_4s_specs_showdown.html> [Accessed 2nd May 2013]
Oregano (2011), Opinion: Nintendo has become reckless in pursuit of third parties(but it’s not all bad). [online] Available at: <http://www.gaminggauge.com/?p=538> [Accessed 2nd May 2013]
Plant, M. (2012), Satoru Iwata on Wii U: 'I think it will become increasingly difficult from now on to compete over graphics'. [online] Available at: <http://www.independent.co.uk/life-style/gadgets-and-tech/gaming/satoru-iwata-on-wii-u-i-think-it-will-become-increasingly-difficult-from-now-on-to-compete-over-graphics-7936301.html> [Accessed 2nd May 2013]
PS vita news (2012), Is PS Vita/PS3 cross-platform a wet dream? [online] Available at: <http://www.destructoid.com/is-ps-vita-ps3-cross-platform-a-wet-dream--240745.phtml> [Accessed 2nd May 2013]
Rusetski, A. (2012). The Whole New World: Nintendo’s Targeting Choice. Journal of Business Case Studies. Vol. 8. No. 2. Pp. 197-212.
Schiesser, T. (2011), Nintendo 3DS drops to $169 Aug 12; 20 free games for current owners. [online] Available at: <http://www.neowin.net/news/nintendo-3ds-drops-to-169-aug-12-20-free-games-for-current-owners> [Accessed 2nd May 2013]
Schreier, J. (2012), Nintendo Says The New 3DS Isn't Big Enough for a Second Analog Stick. [online] Available at: <http://kotaku.com/o-woah-just-enough-room-you-bastards-455169207> [Accessed 2nd May 2013]
Spears, H. (2013), Nintendo’s Lack of Interest From Gamers Force Them to Make More Bad Decisions. [online] Available at: <http://www.gamersbliss.com/2013/02/14/nintendos-lack-of-interest-from-gamers-force-them-to-make-more-bad-decisions/> [Accessed 2nd May 2013]
Stein, S. (2013), PS4 and the Vita: The multiscreen dream...again. [online] Available at:http://reviews.cnet.com/8301-9020_7-57570338-222/ps4-and-the-vita-the-multiscreen-dream...again/> [Accessed 2nd May 2013]
Tech2 (2012), E3 2012: Nintendo unveils online strategy for Wii successor. [online] Available at: http://tech2.in.com/news/nintendo-wii/e3-2012-nintendo-unveils-online-strategy-for-wii-successor/312822> [Accessed 2nd May 2013]
Techradar (2013), PS4 release date, news and features. [online] Available at: <http://m.techradar.com/news/gaming/consoles/ps4-release-date-news-and-features-937822> [Accessed 2nd May 2013]
Turtle Beach (n.d.), Company Overview. [online] Available at: <http://www.turtlebeach.com/about-us> [Accessed 2nd May 2013]
Whitehead, T. (2013). Guide: Transferring Your Monster Hunter 3 Ultimate Save Data. [online] Available at: <http://www.nintendolife.com/news/2013/03/guide_transferring_your_monster_hunter_3_ultimate_save_data> [Accessed 2nd May 2013]
Whitehead, T. (2012), Reaction: Nintendo Direct - Nintendo Joins the Modern Age.[online] Available at: <http://www.nintendolife.com/news/2012/02/reaction_nintendo_direct_nintendo_joins_the_modern_age> [Accessed 2nd May 2013]
Xbox (n.d.), What is Kinect. [online] Available at: <http://www.xbox.com/en-US/kinect> [Accessed 2nd May 2013] Thank You Any Question? CEO DIVISION DIVISION MCKREE
Full transcript