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Outreach 101: Join our cause, not our club

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by

Carey McDonald

on 6 September 2016

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Transcript of Outreach 101: Join our cause, not our club

Outreach 101:
Join our cause, not our club

Values
Boldness
Compassion
Reverence
Color Stripe
Language
We are brave, curious, and compassionate thinkers and doers.

Colors
Images
UU Brand Identity
whole look and feel
Connected

Friends
Engaged

Participants
Integrated
Leaders
Welcomed
Visitors
Curious
Individuals
Potential Audiences
Outreach
Welcoming
Membership
Development
Leadership
Training
Spectrum of
Faithful Relationship
General Assembly Workshop - Columbus, OH
June 24, 2015

Carey McDonald, Outreach Director
Listening
What is outreach?
Marketing
Relationship
vs.
^Like
Empathy
How do we build new relationships?
Entry Points
Where do we start?
Start with...
Join our club
Join our
cause
Tools
^Like
Learnings
How do we make successful connections?
Email
Website
Guidelines
uua.org/outreach
Outreach is...
Build relationships with...
Connect through...
When in doubt...
listening.
empathy.
entry points.
online media.
email outreach@uua.org.
Help me out!
The Big Picture
Street Level
The growing field of
User Experience
You have to be specific about
who
you are trying to reach before you can build empathy and relationship.
authentic ministry
growth opportunities
your great passion
the world's great hunger
target audience
your energy
community energy
your
calling
the
Sweet Spot
what
you have
where
people are
where
to start
Put on your empathy goggles!
We are a faith of
converts
The Sunday Morning Decision
Then -
Now -
vs.
vs.
Online
Media

Ten Examples
Bite-sized
mission
The "
Friend Test
"

UU Congregation of Las Vegas, NV
Play GroUUp
UU Fellowship of Redwood City, CA
Tiny House Event
First UU Church of Austin, TX
Harry Potter Summer Camp
UU Church of Charlotte, NC
Luna Rising
Neshoba UU Church, Cordova, TN
Little Helpers (kids social justice)
Unitarian Congregation in Mississagua, ON
Seedy Saturdays
First Universalist Church of Minneapolis, MN
Showing Up for Racial Justice Chapter
Washington Ethical Society, Washington, DC
How to talk about Sex (for parents)
Mission Peak UU Congregation, Fremont, CA
Affordable Housing Forum
River of Grass UU Congregation, Davie, FL
Full Moon Rising
What's the first thing someone does when they hear about your congregation?
Your online presence will make or break your engagement with visitors.
Your online media foundation:
Decent website (visual, accessible, responsive)
Current Facebook page
Check your reviews and search results
Social media should be #social
Promotional Toolkit
coming soon...
When to say "UU"...
Capacity
is the biggest challenge
Pick a niche
Build a team
Start small and build
Own it!
4x4 Plan
4 outreach
events
In one year...
4 pieces of original content
Promote each in 4 different ways (FB, flyers, ads, partners, etc.)
Content rules
Have a "
next ask
" ready
When the going gets tough...
uua.org/braverwiser
CONFESSION
Reaching out will reshape our faith.
Self-awareness is ministry.
Understanding the "other" is a profound act of compassion.
What groups do you most want to reach? Write down
five people
who you could have coffee with to learn more about how your congregation is perceived in your community.
Brainstorm
five ideas
for outreach entry point events your congregation could do.
Write down
one thing
you can do when you get back to help your congregation do better outreach.
timely
funny
edgy
delightful
personal
Email outreach@uua.org to join the
Outreach Updates
list this year!
Coming Sept 20, 2016
uua.org/sharpstory
Full transcript