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Outreach 101: Join our cause, not our club
Transcript of Outreach 101: Join our cause, not our club
Join our cause, not our club
We are brave, curious, and compassionate thinkers and doers.
UU Brand Identity
whole look and feel
General Assembly Workshop - Columbus, OH
June 24, 2015
Carey McDonald, Outreach Director
What is outreach?
How do we build new relationships?
Where do we start?
Join our club
How do we make successful connections?
Build relationships with...
When in doubt...
Help me out!
The Big Picture
The growing field of
You have to be specific about
you are trying to reach before you can build empathy and relationship.
your great passion
the world's great hunger
Put on your empathy goggles!
We are a faith of
The Sunday Morning Decision
UU Congregation of Las Vegas, NV
UU Fellowship of Redwood City, CA
Tiny House Event
First UU Church of Austin, TX
Harry Potter Summer Camp
UU Church of Charlotte, NC
Neshoba UU Church, Cordova, TN
Little Helpers (kids social justice)
Unitarian Congregation in Mississagua, ON
First Universalist Church of Minneapolis, MN
Showing Up for Racial Justice Chapter
Washington Ethical Society, Washington, DC
How to talk about Sex (for parents)
Mission Peak UU Congregation, Fremont, CA
Affordable Housing Forum
River of Grass UU Congregation, Davie, FL
Full Moon Rising
What's the first thing someone does when they hear about your congregation?
Your online presence will make or break your engagement with visitors.
Your online media foundation:
Decent website (visual, accessible, responsive)
Current Facebook page
Check your reviews and search results
Social media should be #social
When to say "UU"...
is the biggest challenge
Pick a niche
Build a team
Start small and build
In one year...
4 pieces of original content
Promote each in 4 different ways (FB, flyers, ads, partners, etc.)
Have a "
When the going gets tough...
Reaching out will reshape our faith.
Self-awareness is ministry.
Understanding the "other" is a profound act of compassion.
What groups do you most want to reach? Write down
who you could have coffee with to learn more about how your congregation is perceived in your community.
for outreach entry point events your congregation could do.
you can do when you get back to help your congregation do better outreach.
Email firstname.lastname@example.org to join the
list this year!
Coming Sept 20, 2016