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Pink Golf

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by

Veronica Buxton

on 22 August 2014

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Transcript of Pink Golf

Website Marketing Strategy
We believe it is Pinkgolf's responsibility to act as a catalyst for change in sports apparel.
For these individuals golf is more than just a game, it is a way of life.
SWOT Analysis
Mission
Keys to Success
IRR

Value
Distribution
Service
Quality
Brand awareness
Video, Radio, & Print
Executive Summary
Women's golf attire
Primarily e-commerce
Brand
Social Responsibity

Core Values
Accountability
Commitment
Community
Empowerment
Innovation
Going beyond customer's
expectancy in :
Customer Service
Product Quality
Web Design
Community Involvement
Innovative Marketing Strategies
Derek Gammel Denon Fereday Veronica Buxton
Pinkgolf is an upscale women's clothing boutique in Boise. Pinkgolf provides exclusive women's golf attire, weaving together sophisticated design and modern fabrics to create beautiful, durable clothing.
Financial Data
Product
Shorts
Pants
Skirts
Dresses
Tank tops
Break Even
(SEO) Search Engine Marketing
(SEO) Search Engine Optimization
(SMO) Social Media Optimization
KRVB
Talk Radio
Golf Channel
ESPN
Food Network
Social Media
Facebook
Twitter
Pintrest
Instagram
Marketing Strategy
Official Website
Sales Strategy & Forecast
www.pinkgolf.net
Pro shops
Strengths
Weaknesses
Opportunities
Threats
Unique Design, dedication to the customer experience
Lack of funding and expertise
Partnerships with local businesses, sales shifts to the online marketplace
Product placement decrease in demand other competitors future products
Magazines
Newspaper
Full transcript