Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Indiana Public Broadcasting Stations - SM Fundraising

Prezi for the IPBS -- Social Media Fundraising. Special Thanks to Vicky Sanchez for inviting me.
by

Amy Stark

on 12 June 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Indiana Public Broadcasting Stations - SM Fundraising

send questions
via twitter to
@AmyStark
Be a Lightning rod
not a

spigot
To thine own self be true
Share stories
don't broadcast commercials
Transparency
Honesty
Accountability
Reciprocity
Gratuity
@Hubspot Idea
Constant
stream
of third
party
referrals
Make friends and Influence tweeters
Go for quality followers
forget
about
quantity
Find industry specific articles and share
image retrieved from http://bit.ly/as1c3E
Twitter theory
Twitter sized quotes
Valuable tweeters to follow
Conversation is King
twitter = democratization of Information
retrieved from http://bit.ly/irancartoon
Please Give Credit Where Credit is Due. It's just good karma.
Social media strategist
Twitter ethnographer
Public Speaker
Author
Mom
Creative Commons
Please Give Credit Where Credit is due
It's the Neighborly thing to do
Reflect someone else's Brilliance
NOT ME!
NOT ME
NOT ME
#1
#2
#3
please
it would make
me feel good to help
Mark Compliments as favorites with a Gold Star?
NOT
ME
http://twitter.com/#!/amystark/favorites
...
...
ME
Who Is Amy Stark?
http://starkreAlitycheck.com
http://twitter.com/AmyStark
Cohesive Messaging Across Traditional and Social Media

Examples of Successful Social Media Fundraising Campaigns

Best Practices of Social Media Fundraising Campaigns

How to Measure Social Media Efforts
Indiana Public Broadcasting Stations Social Media Fundraising
HOW TO: Measure Social Media ROI
Oct 27, 2009 ... Measuring ROI on social media is difficult, and recent surveys have found that most people don't do it. Use our guide to learn how to ...
http://mashable.com/2009/10/27/social-media-roi/
#
How To Measure Social Media ROI | DreamGrow Social Media
Feb 10, 2010 ... The number one thing about ROI is that it is measured in dollars (or in euros or any other currency). http://dreamgrow.com/how-to-measure-social-media-roi/
#
ROI: How to Measure Return on Investment in Social Media
Feb 22, 2010 ... What follows is the entire version of my recent post on Mashable, The Maturation of Social Media ROI Over the years, Social Media experts ...
http://www.briansolis.com/.../roi-how-to-measure-return-on-investment-in-social-media/
#
This is How You Measure Social Media ROI - Samir Balwani
Jan 28, 2010 ... More talk about social media ROI and measurement? You know it. This time Mitch Joel of “Six Pixels of Separation” wrote a post about ...
http://samirbalwani.com/marketing-metrics/measuring-social-media-roi/
#
Social Media ROI: How To Calculate Social Media Marketing Return
Dec 21, 2009 ... What is social media ROI? Is it possible to measure your success with social media? In this MasterNewMedia guide you will find the best ...
http://www.masternewmedia.org/social-media-roi-how-to-calculate-social-media-marketing-return-on-investment/ -
Measuring Social Media ROI: Why it fails | Social Media Today
Nov 19, 2009 ... Image - tweet by ComMetrics: Return on Investment (ROI) fails to work with social media, BUT cost-benefit analysis is a viable alternative ...
http://www.socialmediatoday.com/SMC/143935
#
How To Measure Social Media ROI | StayOnSearch
Apr 12, 2010 ... Measuring social media ROI is much different than a traditional marketing campaign. This post will discuss the ways that you can measure ...
http://www.stayonsearch.com/how-to-measure-social-media-roi
#
How to Measure Social Media Return on Investment for the Complex ...
Jul 30, 2010 ... Social media lead generation with an effective measurement strategy and a holistic view of social media marketing.
http://www.socialmediaexaminer.com/how-to-measure-social-media-return-on-investment-for-the-complex-sale/ -
#
How To Measure ROI For Social Media
How to define a good social media strategy with ROI.
http://www.slideshare.net/.../how-to-measure-roi-for-social-media-1785840

7 Ways to Measure Your Social Media ROI : Marketing :: American ...
Sep 2, 2010 ... People love social media for different reasons. For some, it's all about the networking. For others, it's the branding.
http://www.openforum.com/.../7-ways-to-measure-your-social-media-roi-steve-strauss
Many
ways to
measure
Social
Media

http://clickmailmarketing.com/whitelist/2009/08/17/email-best-practices-for-email-list-growth/
http://cuteoverload.com/2009/06/16/live-from-the-ibkc-fundraising-headquarters/
Cohesive
Messaging

Social Media System

Content is generated
from your traditional
marketing efforts.

@kanter on twitter
http://bethkanter.org
Beth Kanter $215,000K total in 3 contests
#iPBSsm + Fun Contests = Money
Tap into Influential Social Media Friends
Have a Built in Audience from Blogging 10 Years
The Real Power
of Social Media
MINIMUM
Social Media
Engagement
(MUST Dos)

Reputation and
Relationship
Management

Thanks to Vicky Sanchez
She asked me to discuss 4 topics!
Social Media Geeks are EAGER to
share their best practices. Just google it.
Example of Succesful SM Fundraising
http://marketingtechblog.com
@kanter I'm using your Cambodian Fundraising Contest story as an example of a successful SM campaign 4 a presentation 2 http://www.ipbs.org/
@kanter I'd B grateful if U tweeted me the dollar figures=how much money U raised and the contest winnings. I'll post the tweet in the prezi
MIT/IBM
Research
Social Media
Influencers
are Worth

per yr
http://starkrealitycheck.com/?page_id=66
http://www.colewiebe.com/blog/archives/a-sales-funnel-that-works-in-todays-economy.html
AWARENESS
ALIGNMENT
ADVOCACY
$948
ULTIMATE SM BEST PRACTICE FOR IPBS FUNDRAISERS
LOL Cats Phone Bank During Telethons
===> 1. iclkrf 2. bokcefoa 3. utbuyoe 4. iiscoulde

5. kndeinli 6. tidred 7. tocreanthi 8. gigd 9. iwtetrt
pay with a tweet <preferred option
Free PDF Download
http://bit.ly/swFYI
FREEMIUM
http://www.gsp4good.wikispaces.com
Full transcript