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Company

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by

cherylyn segovia

on 5 October 2015

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Transcript of Company

Company
design by Dóri Sirály for Prezi
Company
Profile

Production/
Operation
Plan

Company Name
UNI
BRELLA

Company Logo
Product Logo
Vision
To be one of the leading companies
producing a unique and useful
umbrella in the industry
Mission
To provide a hassle-free
product that can be useful
for the consumers.
Values

Unity
• Social Responsibility
• Eco-friendly
Organizational
Plan

Financial
Plan


Organizational Structure
Legal Form of Business
Qualification of
Officers
Ms. Jovelyn F. Padilla

General Manager
Obtains profit contribution
by managing staff; establishing
and accomplishing business objectives.
Financial Manager
Ms. Charlene Mae Ilagan
Supports financial decision
– making information by collecting,
analyzing, Investigating, and
reporting financial data.
Ms. Cherylyn Segovia
Operation Manager
An operations manager has a broad role,
and the specific responsibilities will vary
between different companies, but generally
it includes monitoring and analyzing the
current system of production or provision
to check its effective, and working out a
strategy for improving if necessary.
Sales and Marketing Manager
Ms. Maria Giselle Meneses
Accomplishes business development
activities by researching and developing
marketing opportunities and plans;
implementing sales plans; managing staff.
Ms. Clarissa Mendoza
Human Resource Manager
Responsible to the human
resource development.
Office equipment
Calculator
Air Cooler
Gantt
Chart
Administrative
expenses
Total Project Cost
Php 187,736. 00
Source of Financing
savings
loan from the bank
Projected
Financial
Statement
Profitability Indices
1. ROI
NI/Capital = 47%



Break Even Point
List of Assumptions
Used
1. Second Hand Machines
and Furnitures
2. Office Supplies
3. Cost per unit decrease by 5%
4. Store Layout in Morayta
5. Contracted Service Vehicle
6. Utilities Expense
7. Printer
8. Laptop
9. Tables

Schedules
Projected Sales
Fixed Capital Investment
Php 190,000
Projected Cost of Goods Sold
Schedule of Materials Purchases
every quarter of the year.
Projected Administrative and
Selling Expenses
Product Description
to protect the consumers from the
heat of the sun or when it’s raining.
Primary use:
Secondary use:
The consumers can charge
their mobile phone through
power bank or solar panel.
Also the monopod that can
be used as the mobile phone
handle while charging the
mobile.
Unique selling
proposition
Industry Analysis
Area Coverage
Technical production
plan description
Production/ operation Process
1. Open the umbrella.
2. Put your phone on the monopod/ cell phone handler.
3. Connect the connector to your phone.
4. Enjoy taking selfies or listen your favorite music while using your umbrella.
Duration per Step
per Batch
Labor and machine
requirement per step
Production Schedule

more or less
40 minutes each
Monthly Schedule
Production schedule: (Per year)
Labor requirement
2 laborers
Machineries/ Equipment
Requirement
Soldering iron
Cutter/scisscor
Sewing machine
Raw material requirement
Plant Lay-out
Waste disposal
system
Quality control system
Production cost
Production cost per unit
Total production per year (Target Sales)

1
Consumer/Customer
Primary
College Students
Male and Female
16 to 20 years old
Class C
Secondary
Young professional
Male and Female
21 to 25 years old
Class B
Demand and Supply
Analysis
Total Potential Demand
40,000 × 1.5% = 600
Direct Competitors
Marketing
Plan

In Volume and In Peso
Marketing Program/
Strategies
1. Practices of Competitors
Pricing Strategy
Distribution Strategy
Positioning Strategy
Promotions
Strategy
Social Media
Season's Promo
Opening Grand Launch Plan
Promotion expenses:
Facebook
Website
Twitter
Instagram
Advertising Expenses
came from the combined words of Unique and Umbrella.
The company logo has an umbrella which symbolizes the product that the company offers to customers
The logo of the product has an umbrella, peace emoticon and the name of the product.
Features
Benefits
Monopod
this is a popular contraption among Filipinos today for taking selfies. This can also be used as the mobile phone handle while charging the mobile.
Power Bank
On-the-go phone charger
Features
Benefits
Features
Benefits
Solar Panel
Conducts energy through direct sun or heat where it can be the source of energy of the power bank if it’s not charged.
Features
Benefits
Connector
Used to connect your phone to the power bank.
Features
Benefits
Used to cover the solar panel on top of the umbrella
Tetra Pack
SWOT
- New in the market
- Unique product
- Multi Purpose Umbrella
- Price can compete with
the competitors
- Product can be buy on the internet
- Good Quality product

Strength
Weaknesses
- People is not aware with
the product
- Limited Capital
- People may not patronize the
product
- Can't produce many products
per day

Opportunities
-Unique Product
-People are always on
the internet
-Can advertise through
internet
- Can reach to a large
segment of market

Threats
- New entrants of Competitors
- Competitors may imitate the product
- People may not patronize the product

Product:
Price:
Promotion:
Place:
Umbrella, bag, and shoes
150- 300 Php
Less 30% for every
6 pieces of umbrella
Quiapo, Manila
Product:
Price:
Promotion:
Place:
umbrella
400 – 500php
Less 20%
Ever Gotesco Mall, Morayta
Product:
100 – 250php
Promotion:
Place:
Sidewalk vendor
Umbrella
Price:
Lessen the price / gives discount
Morayta, Manila
Projected Sales
Commercial
Through INTERNET
Per month
Radio Add
Jingle
Sewing Machine
Soldering iron
Cutter/scissor
Electricfan
Umbrella
Solar panel
Connectors
Power bank
Tetra packs
Monopad
Checking
testing
using
The Unibrella Company used a garbage bag for the waste in making the product.
This Illustration explains the process of quality control of the umbrella that will be produced.
The business partners used:
2. Payback Period
Capital/NI = 2 years


3. Net Income: Sales Ratio
0.249417339
Laptop
Projected Cost of
Production/ Operations
It’s not just a normal umbrella that people commonly used, it has a monopod feature, a power bank and solar panel for charging phone, a different connector available for all types of phone and is made up of used-tetra packs.
The area coverage of Unibrella Company is Brgy. 395 Zone 41, District IV, Sampaloc, Manila. This is the chosen area coverage because this is along university belt and the primary target market of the company are college students. Within this area, the secondary target market are young professionals.
Umbrilliant is an umbrella that has a power bank, solar panel and a monopod / cell phone handle. It assembled with more or less 40 minutes per umbrella.
The Unibrella Company priced the umbrilliant based on the cost and expenses on making the product and also the price of the product is aligned to its competitors.
Full transcript