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PERSUASION & PROPAGANDA

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by

Allie Sanders

on 2 February 2017

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Transcript of PERSUASION & PROPAGANDA

PERSUASION & PROPAGANDA
Persuasion is:
A means of convincing people to
buy a certain product,
believe something,
act in a certain way, or
agree with a point of view
Common Persuasive Techniques in Advertising:
BANDWAGON
BANDWAGON
PLAIN FOLKS
TESTIMONIAL
EMOTIONAL APPEAL
SLOGAN
REPETITION
NAME CALLING
A statement suggesting that everyone is using a specific product, so you should too.

People buy this product because they want to fit in.

If others buy it, the product must be good.
PLAIN FOLKS
People just like you are doing it, so why don’t YOU?
TESTIMONIAL
a well-known person supports a product or service

viewers transfer respect or admiration for a celebrity to the product.
EMOTIONAL APPEAL
A person is made to have strong feelings (happiness, sadness, excitement) about a situation or product.
SLOGAN
A memorable phrase is used in a campaign, or a series of TV commercials.

The slogan often becomes part of everyday language.
The name of a product is repeated many times. The product seems to become more believable the more times you hear it.
REPETITION
Using words like “inexperienced” or “weaker than” when talking about the competition, without actually proving it.
NAME CALLING
Full transcript