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A2 Media - MS4:Television - BBC/Sherlock

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Kirsty Worrow

on 24 February 2015

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Transcript of A2 Media - MS4:Television - BBC/Sherlock

MS4 MEDIA:
TEXT, INDUSTRY AND AUDIENCE

Industry: Television
Text: Sherlock (BBC, 2010 - present)

INDUSTRY -
Focus on the Institution

THE BRITISH BROADCASTING
CORPORATION

A Public Service Broadcaster (PSB)
Has branches in TV, radio, internet, film and publishing
Funded by licence fee
Protected by Royal charter
Must inform, educate, entertain
No advertising
Under pressure to spend tax-payers' money on 'quality content'
BBC Television
The BBC has been a television broadcaster since 1932
Regular broadcasts since 1936
BBC Two was launched in 1964
15 BBC Regions
From 2002 additional free to view digital TV channels were launched including BBC Three, BBC Four, CBBC and The BBC News Channel
HD service launched in 2007
Also international cable channels such as BBC World News and BBC America.
BBC One
BBC1 is the BBC's 'flagship' channel.
It is aimed at a mainstream audience
44% of BBC Television's budget is spent on programming for BBC1.
"BBC One’s remit is to be the BBC’s most popular mixed-genre television service across the UK, offering a wide range of high quality programmes. It should be the BBC’s primary outlet for major UK and international events and it should reflect the whole of the UK in its output. A very high proportion of its programmes should be original productions. " - BBC Remit
Many successful fiction programmes are sold to other countries through BBC Worldwide to bring extra revenue to the corporation.
The BBC will often commission production companies to make programmes for them
Co-productions with other international networks (e.g. HBO) are often undertaken to fund bigger budget productions.
Some fiction content will be bought by the BBC from other countries.
Text: Sherlock
A contemporary re-imagining of Sir Arthur Conan Doyle's iconic detective stories.
Genre: Crime drama
Co-creators Stephen Moffat and Mark Gatiss have a proven track record with the BBC on Doctor Who.
Sherlock, like Doctor Who, was produced by BBC Wales, and much of the production took place in Cardiff.
So far, it's had three series of three 90 minute episodes, with a special in production and a fourth series commissioned.
Audience
Demographics

Age: 18-50 (post-watershed)
SEG: B,C1,C2
Gender: Male & Female

Broadcast and Response
'A Study in Pink' was broadcast simultaneously on BBC1 and BBC HD on Sunday 25th July 2010 at 9pm.
It was watched by around 7 million viewers and what the highest rating programme in that slot.
Sherlock was received well by both audiences and critics.
It won 2011 TV Bafta for Best Drama Series
Because of it's transmission on US network PBS, it was also nominated for an Emmy award.
Provides 2,508 annual hours of news and weather
1,880 hours of factual and learning,
1,036 hours of drama,
672 hours of children's,
670 hours of sport,
654 hours of film,
433 hours of entertainment,
159 hours of current affairs,
92 hours of religion
82 hours of music and arts.
Source: BBC Annual Report & Accounts
BBC One Stats
QUIZ
1. As a PSB, what three functions must BBC content fulfil? (3)
1. Inform
2. Educate
3. Entertain
2. What is BBC1? (2)
BBC1 is the BBC's flagship channel, catering for a largely mainstream audience.
3. Who makes and funds Sherlock? (3)
Sherlock is made by Hartswood Films for BBC Wales. Mark Gatiss and Steven Moffat are the creators.
The show is funded by the BBC and American netword PBS.
Broadcast Fiction
An important part of BBC's output.
Big ratings.
It continues to produce a fiction in a range of genres.
Steven Moffat & Mark Gatiss on Reinventing Sherlock for 21st Century audiences...
MS4: Text, Industry & Audience
TELEVISION
DO YOU ALL HAVE A MODULE BOOKLET?
1 MINUTE SHARE
For you, what is MUST-SEE TV?
Industy Overiew
Inventor?
John Logie Baird in 1925
When did the BBC first begin broadcasting?
November 2nd, 1936
In which decade did televisions become a common feature in Us homes?
1950s
What were the traditional differences between BBC1, BBC2, ITV & Channel 4?
Do you think this is still the case?
Audience Segmentation & Ratings
Television audiences over the years have declined as a result of multi-channel TV and new digital technology offering alternative forms of entertainment and information.
Ratings are calculated by BARB (The Broadcast Audience Research Board). A 5000 sample allegedly representative of the UK is given a set top box which sends a computer code (once a remote is pressed) indicating which programme they are watching. This number multiplied by the UK population, along with extensive market research, focus groups etc. gives approximate viewing figures.
However, with the advent of digital platforms & viewing technologies, these figures have lost their significance
Viewing figures (ratings) impacts highly on a channel’s ability to attract advertising revenue. The first commercial broadcaster in the UK was ITV established in 1955 (previous to this there was just BBC television). With the exception of some programmes e.g. X Factor, Coronation Street and Lewis their ratings and advertising revenue are in decline.
CRIME DRAMA
Genre:
INITIAL ASSESSMENT
TV diary & analytical conclusion
Submitted to the Moodle TV diary submission link by 16.10 on Friday 6th March.
Television and film crime drama is very popular with a wide audience. Crime dramas seek to anchor the representations of all types of police officers, criminals and victims as ‘believable’ characters, with ‘realistic’ plot lines, set in primarily urban locations.
1 MINUTE
List examples of crime dramas
Codes and Conventions
Crime dramas:
• are constructed realities;

• put the reconstruction of realism at the forefront of their appeal to audiences, particularly in their use of media language.
• make iconic use of hand guns, police cars, banks, uniformed and ununiformed police, and explosions;
• employ some stereotypical representations;
• use formulas;
• represent current societal responses to crime;
• encode hegemonic values and ideologies;
• depict constructed versions of reality that appeal to audiences;
Representations:
The audience develops relationships with the regular characters who change very little.
Main attraction - knowledge of characters, engima of the plot, comfort with the genre,
There are five types of typical representation:
• Ordinary, usually innocent, characters who become victims of crime

• Police officers, victims and villains tend to have stereotypical characteristics.
• Out and out villains seeking unlawful financial gain, revenge, power or sexual domination.
• Damaged human beings who become caught up in crime
• Investigators with fallible human characteristics
Narrative
Most episodes centre on:
The audience is encouraged to actively participate in the piecing together of the puzzle in a manner that is not possible with many genres. The satisfaction felt by the audience in reaching the solution before the television detective is a much appreciated source of entertainment.
The whodunit is for many audiences the most seductive and engaging plot device. Virtually all crime dramas work by posing and resolving a question. The whodunit makes its dramatic question absolutely explicit, and the quest to find the answer is led by the protagonist.
• However, in multi episodic (SERIALISED) television shows the narrative ark is spread over several episodes and closure is held back to increase viewer gratification and achieve higher ratings. Some plots include unusual twists or complex multi stranded plot lines often with a ‘relationship’ element, for example The Wire, and this is common in a feature film.
• In single episode (EPISODIC) crime dramas there is always closure at the end, the crime is solved – the drama arises from how this is achieved, or why the outcome is as it is.
• tension between the different parties while unravelling a difficult situation
• how a particular police officer will deal with a crime situation (e.g. body parts found in a field)
• whodunit narrative
Values & Ideologies
Values of good and evil are at the heart of crime drama.
The ethics of a utilitarian approach by the police (utilitarian - the outcome of any situation will be for the best possible outcome to society as a whole) often conflict with aspects of human rights issues.
Some episodes of crime dramas reveal counter cultural attitudes within the police team, or tensions concerning methods of policing, where this hegemonic ideology can be seen to be strained.
The Police are seen to uphold hegemonic values of society where crime should be seen to be outside the law and to not pay.
Fan Interview Update
Thank you for your questions
We also need volunteers to do the interviews.
BUT
Final Questions:
1. Do you consider yourself a member of the fandom for the show? What do you think is the difference between being a fan and being a part of a fandom?

2. Is it common for you personally or members of your fandom to write and read fan-fiction? If so why do you choose to do it?

3. Do you feel an emotional attachment to the characters in the TV show?

4. Do you ever get embarrassed or feel judged about being a part of a fan culture?

5. Have you attended any conventions or social events related to your show?

6. Do you like that fans could have an input in some of the decisions made in some shows?

7. Do you interact with any other fans of your show in real life, or is your experience of fan community online only? What platforms do you use to interact with others online?

8. Have you ever disagreed on things e.g. shipping couples with people who are a part of the same fandom as you?

9. What do you think makes your fandom different from others?

10. Have you ever felt that your show was under threat of cancellation? What did you do?

11. Have you spent money on merchandise to do with your show, if so what's your most prized possession?

12. Do you watch the T.V. series by yourself or do you watch it with your family or with friends?

13. How do you feel about the way in which the showrunner(s) or stars of your show have commented on fans and fan behaviour?

14. Has there being any criticism regarding the show which you feel is unfair or don't agree with, and why?

15. Henry Jenkins talked about the notion of the ‘critical fan’; do you consider yourself to be a critical fan, and if so, what do you feel is problematic about the show?


Module Overview
Week 1 - Industry overview, Crime drama, Introduction to BBC & Sherlock. Begin Sherlock analysis. Initial Assessment Set.
Week 9 - Peer assessment.
Week 8 - Focus on Fan behaviour & attitudes. Preparation for Scheduled Assessment, and scheduled assessment.
Week 7 - Group research task - technology & regulation. Summary task due.
Week 6 - Conclude Community analyses & textual reflections. Summary task set.
Easter- Yay! Chocolate! :)
Week 5 - Introduction to sit-coms & Community. Begin Community analyses.
Week 4 - Conclude Hannibal analyses & textual reflections.
Week 3 - Introduction to US TV & Hannibal. Begin Hannibal analyses. initail Assessment Due.
Week 2 - Conclude Sherlock analysis & textual reflections.
Full transcript