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The Bacardi Limited

Hao Cui

on 11 October 2012

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Transcript of BACARDI

BACARDI The Bacardi Limited Bacardi Limited

Founded in Cuba in 4th February 1862.
It's headquarters in Hamilton.

Main products: Bacardi rum, Grey Goose vodka, Dewar's Blended Scotch whisky, Bombay Sapphire gin, Martini & Rossi vermouth and Asti, Eristoff vodka etc. The History of Bacardi The Challenges Reference: Bacardi & Media Its results Achievement http://www.karstworlds.com/2011/12/bats-occupy-times-square-bacardi-and.html






http://en.wikipedia.org/wiki/Agencynet You can find it on the:
TV, internet, magazine, film and so on.

Bacardi decided to adoption of online marketing in the early stage.

While Bacardi's online marketing became success, It face of unprecedented problems. Problems ? 1 Disjointed 2 Lost values Decentralized of their local markets lead to the Bacardi brand become disjointed. The brand's visual identity become increasingly diluted. Bacardi lost its intrinsic values on the consumer. AgencyNet AgencyNet is an innovation-focused digital creative agency. And it help brands grow their business through technology, disign and social media.

It was tasked with creating a global brand portal to provide a globally consistent infrastructure that would
support local market efforts. The portal should be powerful, rich and immersive experience. It would also require a powerful global dashboard and multi-language capabilities content management system.

The paramount in portal strategy:
1 The need for consistency globally with market flexibility.

2 Capitalizing on economies of scale. AgencyNet find the solution to the problem.

It developed a robust global content infrastructure wrapped in an engaging, immersive digital experience. Why Bacardi is so successful?! Strategy 10 Million unique users
19,100,000 Google results
8,000,000 Registrations
150+ Country markets
102 Languages
Full transcript