Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Intellectual Property

No description

izzunniera ms

on 17 September 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Intellectual Property

Intellectual Property Protection
(IPP) Definition Intellectual Property Development Countries have laws to protect intellectual Property for two main reasons :

Give statutory expression to moral and economic rights of creators in access to those creations.

To promote as deliberate act of government policy, creativity and dissemination application. IP law aims at safeguarding creators and other producers of intellectual goods and services by granting certain time-limited rights to control the use made of those productions.

IP can be divided into two branches :
Industrial property
Copyright One of the specialized agencies of the United Nation (UN) system of the organization.

responsible in taking appropriate action for promoting creative intellectual activity and for facilitating transfer of technology related to industrial property. The world Intellectual Property Organization (WIPO) Intellectual Property Division Objective of Intellectual Property Division (IPD) :

Ensure more efficient and effective machinery.

Establish participative role at international level.

Ensure wider role in nation’s IP development.

Enhance employment opportunities for more experts and professionals. There are four steps in protecting Intellectual Property by using :

Trade marks
Industrial Design
Copyright Various Division of Intellectual Property Trade marks Ornamental or aesthetic aspect of an article.

The design may consist of three-dimensional features such as the shape and configuration of an article, or two-dimensional features, such as pattern and ornamentation. Industrial Design To create and execute design solutions towards problems of form, usability, user ergonomics, engineering, marketing, brand development and sales.

Study both function and form, and the connection between products and also the user.

To create and develop concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer. Role of an industrial designer Copyright Exclusive right given to the owner of a copyright for a specific period. Copyright protection in Malaysia is governed by the copyright Act 1987 and there is no system of registration for copyright in Malaysia.

Copyright protects :
Sound Recordings
Broadcasts and derivative works Any product of human intellect that is unique and unobvious, and also has some value in the marketplace.

Word ‘Property’ is generally used to mean a possession, or deeply is something to which the owner has legal rights. A sign which distinguishes the goods and services of one trader from those of another. A mark includes words, logos, pictures, names, letters, numbers or a combination of these elements.

Function of trade marks:
Origin function
Choice function
Quality function
Marketing function
Economic function Exclusive right granted for an invention, which is a product or a process that provides a new way of doing something, or offers a new technical solution to a problem.

2 types of patent invention:

Patentable Patent Digital Signature Act 1997
Computer crimes Act 1997
Telemedicine Act 1997
Communication and Multimedia Act 1998
Copyright (Amendment) Act 1997 Cyberlaw The Digital Signature Act 1997 secures electronic communications especially on the Internet.

Digital Signature is an identity verification standard that uses encryption techniques to protect against e-mail forgery. The encrypted code consists of the user’s name and a hash of all the parts of the message.

By attaching the digital signature, one can ensure that nobody can eavesdrop, intercept, or temper with transmitted data. Digital Signature Act 1997 give protection against the misuses of computer and computer criminal activities such as unauthorized uses of programmers, illegal transmission of data or messages over computers and hacking and cracking of computer systems and networks.

By implementing the Computer Crimes Act 1997, users can protect their rights to privacy and build trust in the computer system. At the same time, the government can have control at a certain level over cyberspace to reduce cyber crime activities. Computer Crime Act 1997 Telemedicine Act 1997 The Telemedicine Act 1997 ensures that only medical practitioners can practice telemedicine and that their patient's rights and interests are protected.

This act provides the future development and delivery of healthcare in Malaysia. Communication and Multimedia Act 1998 The implementation of Communication and Telecommunication Act 1998 ensures that information is secure, the network is reliable, and the service is affordable all over Malaysia.

This Act also ensures high level of user's confidence in the information and communication technology industry. Copyright (Amendment) Act 1997 to make unauthorized transmission of copyright works over the Internet an infringement of copyright.

infringement of copyright to circumvent any effective technological measures aimed at restricting access to copyright works.

These provisions are aimed at ensuring adequate protection of intellectual property rights for companies involved in content creation in the ICT and multimedia environment. The Impact of Digital Revolution
Intellectual Property Protection Example of trade marks Example of patents Example of patents Example of patents Example of patents Example of industrial design Example of industrial design Example of industrial design Example of copyright Example of copyright References The Official Portal of Intellectual Property Corporation of
Malaysia. (n.d.). Retrieved from http://www.myipo.gov.my Exercise 1) What is the reason for countries to have laws to protect intellectual property?

2) How can a patent or utility innovation be protected?

3) What is the function of trade mark?

4) How long is the period of protection for an industrial design?

5) What are the legal rights of copyright owners? Example of copyright video yaw!
Full transcript