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dt2

Coffee roasting
by

Kelley Steen

on 12 May 2010

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Transcript of dt2

Kelley Steen
Matthew McKie
Geoffrey Poole
Drew Dorsch Team 7 Dawson Taylor
Coffee Roasters Statement of problems:
Compared to competitors
No new updates
Website lacks ability to grow business
Lack of social media presence Competition Opportunity Recommendations How the 7 Cs Apply
Communication
Commerce
Community
Context
Content
Connectivity
Customization


"Grow Top 10%" Links from DT to other forum based coffee sites
Facebook fan page, with user created content
Spot the cup contest
YouTube demonstration vidoes
Total idea is to raise DT awareness -30 +
-Some disposable income
-Coffee Educated
-Notices the subtle difference between big name brand coffee and well made coffee Customers Conclusion www.buyidaho.org
www.coelhosgold.com
www.greenwellfarms.com
www.kauaicoffee.com
Harvard Business Review
Dave Ledgard
Crysi Wilson
Wikipedia
...and one anonymous Starbucks barista
Site Mock up
Full transcript