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Transcript of Television Overview
What is "Watching Television?"
New Impact of Ads
***Priming and Television:
When exposed to certain elements of the mass media, items tend to evoke/prime other semantically related thoughts
Once activated, more likely that it will come to mind again (ex: after watching Jerry Springer, you bump into someone, more likely to react violently)
***Desensitization: less affected by real life violence when you see it a lot on TV
***Mean World Syndrome: more TV watch, more likely to think world is a dangerous place
People in low-income households watch more TV than their middle-income counterparts.
People with more education tend to watch less.
Women watch more than men.
Cable watchers are younger, have more children and are more affluent.
Advertising is the most expensive TV media fare in cost per second.
Reality shows: cost less to produce and make a lot of money
History & Impact
Age 16, diagrammed “image dissector”
Vladimir Zworykin- worked for Westinghouse and then RCA.
1928 perfected a primitive camera tube, the iconoscope.
TV introduced at the 1939 New York World Fair.
Ownership in TV Industry
NBC Universal owned by General Electric
ABC owned by Walt Disney Comp.
Fox is owned by Rupert Murdoch’s News Corp.
CBS is part of CBS Corp. Spun off from media conglomerate Viacom in 2005.
Nielsen Ratings- People Meters, Demographic data.
37000 households 2011
Records DVD or DVR playbacks
Sweeps- diary records
Program Rating –Number of households watching a program
Ad entertainment value
TV on in the average household for about 8 hours a day.
Individuals average more than 3 hours a day.
Prime time is dominated by those in the 18-49 age group.
Teenagers watch the least TV with teenage girls watching the least in that demographic.
Change from 30’’ TV to 70’’ TV
Watching TV on a computer, mobile device
Laziness is part of the experience
Ritualistic: go home and sit on couch; find out what’s available
Instrumental: viewing for content
(DVR has changed viewing to more instrumental)
Different media being absorbed by digital media
Text (books online)
Photographs (digital cameras)
Music (all digital-destroyed music industry)
Video (compressing files)
Blurring lines between computer medium and television medium