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Effect of Technology on Consumer Behavious
Transcript of Effect of Technology on Consumer Behavious
No, because cross-cultural styles, habits, tastes, prevents such standardization
- Unless Management Acts
What is Consumer Behavior?
Processes a consumer uses to make purchase decisions, as well as use and dispose of purchased goods or services; also includes factors that influences purchase decision and product use
Model of Consumer Behavior
Marketing stimuli consists of the 4 Ps
Consumer Decision Making Process
Effect of Technology on Consumer Behaviour
Why do we need to study Consumer Behavior?
Because we can’t take the customer/consumer for granted
All mangers must become smart analysts of consumer motivation and behavior
Model of Consumer Behavior
Consumer buyer behavior
refers to the buying behavior of final consumers—individuals and households who buy goods and services for personal consumption.
refers to all of the personal consumption of final consumers.
Other stimuli include:
Consumer Behavior: Cultural
Consumer Responses to
-Product or service choice
-Marketers must understand what happens within the organization and turn stimuli into purchase responses
Factors Influencing Consumer Behavior
BUY or DON’T BUY
Most basic cause of a person's wants and behavior.
Groups of people with shared value systems
based on common life experiences.
- Hispanic Consumers
-African American Consumers
-Asian American Consumers
People within a social class
tend to exhibit similar buying behavior.
Factors Affecting Consumer Behavior:
-Husband, wife, kids
-Influencer, buyer, user
Roles and Status
Factors Affecting Consumer Behavior:
Life style Identification
Types of buying
Difference between an actual state
and a desired state
What is a need?
What is a want?
How to recognize unfilled wants?
recalling past information stored in memory
seeking information in the outside environment
Private (non marketing sources)
Public (non marketing sources)
Marketing controlled sources
What drives Search?Perceived Risk
Time loss risk
Need More Information
More product experience
Low level of interest
High level of interest
3: Evaluation of
To buy or not to buy…
Marketing determines which attributes are most important in influencing a consumers’ choice (differentiation…later)
5: Post Purchase
Did I make a good decision?
Did I buy the right one?
Get a good value?
Marketing minimizes through:
One of the main External factors
that effect the Consumer Behavior is
What is Technology?
the application of scientific knowledge for practical purposes, esp. in industry
Dramatic change happened that led to advance in technology, computer, and information.
Creating new ways to learn, track customer, and create product & services.
Leading to globalization
These new develop can be summed into one single relationship
Technology is the basis of a society, and it affects all civilizations past, present, and future. Technology is like Newton's third law of motion, "For every action there is an opposite reaction.
How has Technology
Affect Consumer Behavior?
All Technology has a profound affect on all of us.
Can you tell me the pros and cons of technology?
It change behavior/attitude
It isolates people
It allows people to meet and communicate
Technology has many benefits but at the same
time it can have negative consequences.
Technology affects our consumer Behavior significantly.
For example one of the most advanced inventions is the computer.
The computer might be considered one of the greatest invention ever and we are constantly finding
new ways to improve it.
Computers influence many aspects of our lives, including: medicine, communications, mathematics, entertainment, business, agriculture, and all other sciences.
Technology’s effect on
There is no way we can layout the technology benefits or measure them
We should be aware of the impacts the technology can do
Technology and the have change the way we live and do everyday tasks
Technology in the future will continue to change the way things are done for the better
Social media sites allow greater reach than ever before
Studies show that 91% of people have gone into a store because of an online experience
Pros of Social Media
Connects people more than anytime before
Social networking sites spread information faster than any other media
Social media helps empower business women
Cons of Social media
Advertisements don’t always give a fair idea, as every company claims supremacy of its product.
Hence, social media fails to be credited as a loyal source of advertisement
People get too carried away with social media and decrease face to face interactions
Computers & Phones
A huge convenience and time saver
Easier to use computers for online shopping
Now with smartphones applications you download it makes it much easier to shop or bank online
Negative effect of
Computers and Phones
Crimes such as identity theft, hacking and embezzlement
Society has become too dependent on computers instead of thinking for one’s self.
Many people have no idea of how to manually do transactions or activities that computers routinely take care of these days.
Consumer behavior: Automotive
Research by automakers determined that consumer preferences have changed over the years
It is much easier to produce fine quality cars using the assembly line
Delivery and shipping has made it so much easier for consumers to purchase online and get their order delivered
Society pushes us to invent and innovate new products every day. We as a society demand more and better products all the time. Do we stop to look at the affect this has on us as a society and a nation. Stop and think about how technology effects you both positively and negatively every day.
As we can see through these four examples that technology and the Internet have change the way we live and do everyday tasks. As technology develops into the future, it will continue to change the way things are done for the better.
I believe that technology has benefited in a positive way in these examples and hopefully they will continue to make our way of life easier for future generations to come.