Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Content Strategy Revisited. 5 Steps to Sucess. Knowledge Exchange London 2014
Transcript of Content Strategy Revisited. 5 Steps to Sucess. Knowledge Exchange London 2014
Content Audit - Content Inventory - Tactics
How to Organise Content
Guidelines and Checklists....
Story Production is Key!
Content + Service is the New Marketing
Knowledge Exchange 2014 September, 26th, 2014 London
Standing Man Erdem Gündüz
Fix the Function of your Website
Are you a
to your destination?
Often DMOs provide a
Sometimes it is a stylish
But who needs that?
Only 1,5% of online bookings come from DMOs!
Focus on User Experience
One year ago: 3 clicks rule.
Today: Adaptive Content
One year ago: 7 +/- 2 actions rule
Today: Each page a landing page
One year ago: reduced navigation (3 - 5 options)
Today: REDUCED CONTENT
One year ago: Content is (still) King.
Today: Fire your marketeer.
Hire a journalist.
One year ago: Engage external experts.
Today: Content editing inhouse.
- user experience specialist
Step into your Customers Shoes
Content Experience Optimization
5 Steps to Success
One year ago: Contextual Content Placement.
Today: Metadata is King.
Open Data the next big thing.
One year ago: Mobile first.
Today: User first.
One year ago: SEO for Pics. Moving Pictures.
Today: Infographics. Illustrations. POIs.
One year ago: Quality. Be focused.
Today: Reduce to relevant content.
One year ago: Humans love to communicate to human beings.
Not to anonymous organisations.
Today: I still do believe.
One year ago: Storytelling essential content tactics.
Today: Boom - Wow - Wow - Wow - Boom.