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Nike Swot Analysis

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Nick Kristof

on 20 November 2012

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Transcript of Nike Swot Analysis

By: Nick Kristof Nike SWOT Analysis Strengths Opportunities -The company does not have diversified range of products; they keep producing the same products.

-They use child labor in their factories which make many people boycott their products.

-The prices of their products are very high, not everyone can afford their products.

-They have been expanding into many markets which sometimes does not suit their working environment.
-They can promote their brand into sportswear as well as fashion wear.

-They can diversify their products into different product ranges through wish they will gain high profits.

-They can sponsor and sell their products to the Olympic players, soccer players and basket ball players.
-Nike being a globally known brand has its reputation and goodwill in the market

-It is known for being the number one brand around the world for making sportswear.

- Nike has a very strong and efficient research and development department which helps them make the best product for its buyers.

-Nike has the brand loyalty as it produces best quality products.

Weakness Threats -As Nike is an international brand, it sells products in different countries with different currencies; their pricing scheme does not remain stable.
Their competition is increasing, local and domestic brands which sell their products at a lower price can become a threat for Nike .
Working on an international level demands very competitive and know how of every country, Nike should remain stable in all the aspects.

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