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J & D's Bar and Grill

"Cheap drinks, cheap food, great service and great company."
by

Jeff Elchert

on 1 May 2010

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Transcript of J & D's Bar and Grill

Executive Summary J & D's Bar and Grill "Cheap drinks, cheap food, great service and great company." Purchase established Bar & Grill

Established in 1996
16 employees
4,200 square feet - $4,740/month
18 TV's - Perfect for sports bar
Seat 130 patrons + outdoor patio

Location Olathe, KS
Access to I-35
125,751 people living in
a 5 mile radius
30,000 cars/day Asking Price = $249,000
Gross Sales = $602,000
Cash Flow = $60,000 $50,000 down Payment
$Finance $200,000 Mission and Vision Sports Theme
New patio big screens
Market key sports seasons
Beer portfolio
Microbrews & Craft Brews
along with traditional beers What's New? What's Not? Nightly Schedule
Food Menu "Provide the perfect atmosphere for the year round sports enthusiast, by offering outstanding customer service, a relaxing and friendly environment and a great selection of food and beverages."

"Increase market share by offering new beers, entertainment and incentives. "

"Entice new customers witout alienating core patrons." Target Market Demographic
Age: 21-60
Blue Collar
$24,000 - $50,000 income
Psychograohic
Extrovert
Venturesome
Sports-Minded
Geographic
5 mile radius
Behavioral
Convienience
Entertainment

Marketing Plan Promotion
Radio
Newspaper: The Pitch and Ink
Local Sporting Events
Festivals: Lenexa BBQ,
Great American Royal
Guerilla Marketing
Loyalty Cards
Giveaways & Coupons
March Madness tournaments
Key sporting season discounts SWOT Analysis
Strengths
Established Customer Base
Profitable
Current owner on for 3 months
High traffic location
Weaknesses
High area unemployment
Little bar & grill experience Opportunities
Blue-collar target market
New beer selection Threats
Surrounding area competition
Customer loyalty to existing
owners
Smoking ban
Operational Plan
Worknight Happy Hour
Drink specials attract
working crowd
Sporting Event Promotions
Broadcast multiple games
Food and drink promotion
Giveaways
Weekend Unwind
Karaoke
Local bands
Open Mic night
Hours
M-TH: 11 AM - 12 AM
F-Sat: 11 AM - 12 AM
Sunday: 12 PM - 11 PM
Organizational Overiew David Cohn
Manage employees
Shift schedules
Administrative duties
Customer service
Human Resources Two owners
Three bartenders
Six waiters/waitress
Four kitchen staff Jeff Elchert
Finances
Marketing
Purchasing
Working with
vendors
accounting Competition
25 Area Restaurants
Buffalo Wild Wings
Minskys
Applebees
Chilli's Biggest Threats Not a Concern Summary Seeking $200,000 Loan
Increase in Sales
Decrease in COGS
Decrease in Inventory
New marketing theme
Invest in the business Loan Plan
8% Interest Rate
7 year loan
$61,848.40 paid
in interest
Full transcript