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Transcript of Propaganda
Propaganda is a type of communication created and used to influence the emotions, attitudes, opinions and actions of a person or group of people. Various techniques are used to persuade people to think a certain way.
When people try to persuade you, they use certain methods to get you to think a certain way:
When people try to persuade us, they know how to:
*Target their audiences. A target audience is the intended group for which something is performed or marketed.
Use appropriate persuasive techniques.
How does your bias impact you?
Your bias is formed by your personal experience and background. Your bias affects your view of the world around you and impacts the way you interpret messages.
Propaganda is used in advertising, politics, and other public messages. Propaganda is often used to negatively influence people, but it can also be used in a positive way.
TYPES of PROPAGANDA
use impressive/expressive language that is vague and has little meaning.
uses famous people or institutions to sell an idea or product. The people/institutions don't necessarily have anything in common with the idea/product.
attempts to reflect the common sense of the "common man".
can be direct or indirect. This technique calls out the competition.
depicts attractive, happy people. It attempts to make the audience feel that they too can be happy and successful.
seems to give something desirable to the target audience. Ex. Supersize your meal and get a free soda!
persuades the audience to join in and do what "everyone else is doing".
labels the objects of the advertisement or message as something the target audience fears, hates, or finds undesirable.
attempts to appeal to the target audience's psychological, social, or emotional needs instead of one's sense of practical/impractical.
REPETITION: The name of a product or a word associated with the product is repeated several times. This makes people remember the product or the message.
*McDonald's -- "I'm Lovin' It"
*Nike -- "Just Do It"
*Subway -- "Eat Fresh"