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Marketing

No description
by

Daniel Binder

on 4 December 2013

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Transcript of Marketing

Was ist
Marketing?

Marketing
Übersicht
Vision | Mission | Leitbild
Strategien
...und wer bin ich?
https://www.xing.com/profile/Daniel_Binder6?sc_o=mxb_p
http://www.facebook.com/daniel.binder.353
...und wer
bist du?
Name, Herkunft
Ausbildung / Beruf
mein "elevator pitch"!
Wie wurde ich auf GMT aufmerksam?
Welche Medien habe ich bei der Studiensuche genutzt?
Wie sehe ich den Außenauftritt von GMT?
timeframe
5-6
1-4
9-10
Übersicht
Grundlagen
Analyse
Märkte
7-8
MAFO
Trends
Ziele, Analysen
11-14
Praxis-Seminar
15-16
Marketing-Mix
17-20
Marketing-Mix
21-24
Werbe-planung
29-30
Projekt-arbeit
SS 14
Kommunikations-management und
Neue Medien
Einführung in Marketing
Markt-Grundlagen |
Marketing Management
Bedürfnisse | Segmentierung
Marketing-Mix
25-28
Dienstleistungs-marketing
Analysetools |
Zielfestlegung

Dienstleistungs- Tourismusmarketing
Full transcript