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IBM Digital Transformation

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by

David Beiner

on 9 May 2011

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Transcript of IBM Digital Transformation

Transformation
Customers
Content
So you think you're selling shoes?
...or steel?
...or concert tickets?
physical
People are thirsty for information...
Information for everybody ALL the time!
digital
not just sales, marketing and service,
but also product design
supply chain management
HR
Every industry is under pressure to change
To find your strategy for success in our hyperdigital world,
re-think ...
Engage
Sure you are.
That's just the part that is
And where do you put the customer reviews?
But you can't fit all of it on the packaging
Everywhere
Seize the opportunities of digital transformation. Get the study...
Content is everywhere.
And you should be too.
Digital
How are you engaging with customers to understand their needs and expectations
at every point where value is created-
In a digital world you can
Tablets
http://bit.ly/ekwmvZ
Smart phones
Every business is in the
content business
IT
Finance
However...
How?
Do the math on today's trends...

and
Full transcript