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Tea

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by

Gabriella Bacio

on 3 May 2016

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Transcript of Tea

Tea
Export Supply Chain
Export-oriented tea is mostly mass-produced
Consumption
How it became popular
What types are popular
How they are used
Location of consumption
Trends
Tea Distribution
Most of the tea produced in China is sold within the country
820 thousand tons of tea is sold as domestic ales
In China, tea is fifth in terms of the volume of total agricultural output
Tea, in China, is mass produced which keeps the costs low
Almost half of China’s exported tea goes to Africa, other Asian countries, and Europe

Domestic Supply Chain
Export Market Supply Chain vs. “Middle Spaces”

Popularization of tea consumption
Ancient Chinese medicinal uses - Royalty only
Diaspora of tea use through Trade
Portuguese
British
Mass production of tea
World War 2
Tea Factory
Mass consumption of tea
Forms of Tea
Just tea!
Tea bags
Loose leaf
Processed tea
Ready-to-drink
Tea lattes
Tea extract/infused products
Diet Pills
Desserts
Cosmetics
On daily basis as a substitute for water
As a beverage or with snacks
As an art form

Why/how is tea consumed?
Volume of consumption by country
By per capita
By total volume
Growing organic market
Awareness of environmental/social issues
Factors influencing consumption
Quality
Price
Fair trade

Global Trends
How Tea is Grown
Tea is grown on hill slopes
For even water distribution
Where is it Grown?
South China Tea Area
Guangdong province produced black oolong and flower tea
Southwest
Ancient tea growing areas
Black green and more specialty type teas

South of Yangtze river
2/3 of all tea produced here
North of Yangtze River
Mainly green tea produced
Direct
Given to farmers for expansion
Indirect
Seeding subsidy
for tea companies
Crop insurance

Subsidies
Seasons
Growers
Genuine
More desired
Make more money because of tradition
Non genuine
Big companies
Not as desired even if it’s better crop
Spring is prime season for tea
Need many workers to get all the crop to market
Low income because of amount of labor required
China's consumption
"Drinking tea is a kind of pastime leisure, but daily work and life is getting faster and more stressful in China, which makes the two activities contradictory,"

Liu Zhonghua, deputy director at the China Tea Association, speaking at the 2011 International Tea Convention and Trade Fair in Hangzhou.
References
Chen, Wu. From Tea Garden To Cup China’s Tea Sustainability Report. Rep. Social Resources Institute, 2009. Web. 02 May 2016.

Potts, Jason, Matthew Lynch, Ann Wilkings, Maxine Cunningham, and Vivek Voora. "Communicating Sustainability for the Green Economy." State of Sustainability Initiative (2013): n. pag. Web.
Full transcript