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My Sister's Closet

Z302 Group Presentation
by

Angela Solomon

on 22 April 2010

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Transcript of My Sister's Closet

My Sister's Closet Angela Solomon • Ben Komplin
Jared Wendel • Jen Jacobsen Mike Powers Objective
To make My Sister’s Closet a self-sustaining business based on store revenue strategies Increase sales
Increase customer base S W
O T Differentiation strategy of selling professional women attire
Corporate sponsors

size
location competitors
internet
social media tactics Internet business
Social media campaign
My Sister's Traveling Closet
Fashion show
eBay Goal
Increase revenue of high end items
Implementation
Camera, Opportunity Costs, eBay account
Success
Revenue of Online Sale minus In-store Price Facebook
Engage with Fans

Twitter
Promote products

Blog
Promote cause Key Concerns
Location
Exposure to target customer

Implementation
Van
Signs Logistics
Mother/daughter event
Bloomington high schools

Proof
"Stepping Out in Style"

Measuring Success
Cocktail hour
Social Media My Sister's Traveling Closet
Fashion Show
Full transcript