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The Innovator - Ricardo Semler

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Carolina Reigado

on 15 March 2013

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Transcript of The Innovator - Ricardo Semler

Being innovative,,, Let's see an example: Ricardo Semler, a famous brazilian entrepreneur. Overall, Ricardo implemented a lot of modern leadership practices, which resulted in a much more flexible company. What's special about innovators? Student: Carolina Reigado All these practices led SEMCO revenues from $4 million (in 1982) to $212 million, in 2003. Is it a talent one's born with? NO!
Being innovative involves some characteristics that are able to be developed! The Innovator's DNA* *Authors: Jeff Dyer, Hal Gergersen, and Clayton M. Christensen There is a theory that states that innovators usually have these 5 competences: Associating
Experimenting Does Ricardo
have all these attributes?

Did these attributes really help him to be successful? Association and Observation Ricardo is graduated in Law School, by a
brazilian university. He also did a MBA at
Harvard Business School + His father owned a company:
Semler&Company, where he could
observe an autocratic management
style and its problems. These experiences allowed him, in the future, to take control of Semler&Company, and make a huge change on its managament system. Questioning Ricardo has the ability of questioning why things are the way they are, and how they would be if the status quo was broken. "The key to management is to get
rid of the managers.
The key to getting work done on time is to stop wearing a watch.
The best way to invest corporate profits is to give them to the employees.
The purpose of work is not to make money. The purpose of work is to make the workers, whether working stiffs or top executives, feel good about life." Is it a genetic
characteristic? Ricardo Semler Networking Experimenting "(...)actively search for new ideas by talking to people who may offer a radically different view of things." Semler's leadership style is participative. The workers participate on decisions and their ideas are taken into account. As CEO of SEMCO, Ricardo applied the ideas he believed in... Employee participation Profit sharing Free flow of information Apart from that, Ricardo created a school based on an interdisciplinary approach, where children can choose what subjects to study Success! Ricardo received a lot of recognition, having been featured among TIME Magazine Global 100 young leaders profile series, published in 1994. And what if something goes wrong in SEMCO? The company's survival manual has the answer: humility.
There is always something to be improved! References: DYER, Jeff, GERGERSEN, Hal, CHRISTENSEN, Clayton - Five Discovery Skills That Distinguish Great Innovators, Harvard Business School, July, 20, 2011.
Manual de Sobrevivencia - GRUPO SEMCO (Survive Manual - SEMCO Group)
Ricardo Semler and Semco S.A. - THUNDERBIRD - The American Graduate School of International Management
Video: Ricardo Semler continua a virar a própria mesa - Valor Econômico. http://www.valor.com.br/video/1121360/ricardo-semler-continua-virar-propria-mesa, Accessed in 11/03/2013 at 11 am Link to the online presentation: http://prezi.com/dbacypckq2wg/the-innovator-ricardo-semler/
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