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Journey To The Top!

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by

Cüneyt Çakar

on 10 October 2014

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Transcript of Journey To The Top!

Journey To The Top!
GOAL!
The Journey Started...
Bed and Breakfast Board
Unreasonable Room Rates
Ultimate Luxury Service Concept
High operational cost and number of staff
Limited number of guests
Room-nights
Room Revenue
Total revenue
Results
Occupancy %3.3
Premium Suites €1200
Imperial Villa €13.400
Total Cost €3.183.373
Average Number of Staff
294
This property is working less
efficiently than expected
348 PAX
141 room-nights
room revenue
€387.760
total revenue
€741.768
The expected revenue cannot be achieved
Limited marketing budget
Fam Trips were not accepted
No ADs
No support to Operators and Agencies
€153.263 spent
for exhibitions
€60.626 spent for
Marketing Services
€15.913 spent for
media ADs
Total Marketing Expenses
€278.350
Awareness was under
expectation
Facts
Brand Awareness
Under the management of Ufuk Turizm
until 15.06.2014
Change of Management
@ 15.06.2014
Ufuk Turizm
Targets Investment
USD <------------------------------ EURO
Full Board Plus <----------------- Bed & Breakfast
Luxury Concept <---------------- Ultimate Luxury Concept
Reasonable Rates <-------------- Un-reasonable Rates
10 years Rental Agreement
Reasonable Room Rates
Premium Suites $400
Imperial Villas $7.000
Concept changes
According to new rates,
the concept has been revised
Awareness
Increased number of Social
Media reviews and word-of-
mouth marketing
Demand
The demand and number of
leads have been raised
Adaptation
The rates and the concept
of the hotel have been adapted
to the requirements of travelers
and business conditions of destination.
Improvements
Results
Room-Nights
4932
Room Revenue
$5.117.559
Total Revenue
$6.161.812
Gross Operating Profit
$-1.839
NET Operating Profit
$-590.774
Occupancy
%44
Payroll & Staff Expenses
$2.769.196

2015 Vision
Occupancy
%70
Room Revenue
$14.070.000
Total Revenue
$17.069.300
Total Expenses
$9.754.735
Gross Operating Profit
$7.314.565
Net Operating Profit
-$635.435
Full Board Plus
Operating Period
May-October
2024 Vision
Total Revenue : $17.575.379
Total Expenses : $10.060.711
G.O.P. : $7.514.668
N.O.P. : $3.137.190
2016
Total Revenue : $18.096.640
Total Expenses : $10.133.337
G.O.P. : $7.963.303
N.O.P. : $3.582.046
2017
Total Revenue : $18.633.540
Total Expenses : $10.206.509
G.O.P. : $8.427.031
N.O.P. : $4.041.967
2018
Total Revenue : $19.186.546
Total Expenses : $10.280.229
G.O.P. : $8.906.316
N.O.P. : $4.517.418
2019
Total Revenue : $19.762.142
Total Expenses : $10.354.503
G.O.P. : $9.401.640
N.O.P. : $2.042.776
2020
2021
2022
2023
Total Revenue : $20.342.826
Total Expenses : $10.429.915
G.O.P. : $9.912.912
N.O.P. : $5.516.257
Total Revenue : $20.947.111
Total Expenses : $10.505.311
G.O.P. : $10.441.801
N.O.P. : $6.041.224
Total Revenue : $21.569.525
Total Expenses : $10.581.272
G.O.P. : $10.988.253
N.O.P. : $6.583.724
2024
Total Revenue : $22.210.610
Total Expenses : $10.657.803
G.O.P. : $11.552.807
N.O.P. : $7.144.298
Total Revenue
$195.393.619
Total Expenses
$102.964.324
G.O.P.
$92.423.295
N.O.P.
$41.971.464
between 2015 and 2024
Full transcript