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Starbucks Media Project

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Casey Wilson

on 4 June 2013

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Transcript of Starbucks Media Project

Starbucks Social Media Facebook Website Twitter App: Starbucks Canada Youtube Random Facts Starbucks uses twitter to Advritize their other websites like twitter or facebook.
They also use twitter to
-Fill us in on any upcoming events and specials.
i.e. frappichino happy hour
-Advritises drinks
- Starbucks uses youtube to show people :
-Franchise tours
-How they brew a drink
-How the make a food item
-Different events
-Jobs and how to do them
-How to and DIY's
-Music etc. The app: -Lets you organize your favourite
foods, deserts, and drinks.
-Allows you see the prices of each
-Allows youy to mannage your
Starbucks card
(Reward points, Money etc.)
-Tracks the closest Starbucks near you
anywhere in Canada
-Displays a barcode you can use as your
Starbucks Card to make purchases
-Make your own perfect beverage
-Allows you to see nutrition values. -Starbucks was started in 1971 by 3 collige proffesers as a local coffee bean roaster and retailer in Seattle.
-Since 1987 Starbucks has opened on average 2
franchises per day
-Originally the company was to be called Pequod, after a whaling ship from Moby-Dick, but this name was rejected by some of the co-founders.
-The company was instead named after the chief
mate on the Pequod, Starbuck Starbucks uses facebook to advritize many things,
They advritise things such as :
-Open job offers.
-New beverages.
-Special ocations.
-New branches https://www.facebook.com/starbuckscanada Http://www.starbucks.ca/ The starbucks website allows you to:
-See special offers
-Look at beverages
-look at food items
-See how eco friendly they are
-Register cards
-Shop online for cups,
teas, coffee grindes, etc.
Full transcript