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AAD 630, Unit 12: Branding and the Message

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UK Arts Administration

on 20 November 2018

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Transcript of AAD 630, Unit 12: Branding and the Message

Unit 12:
Branding and the Message
1. Positioning the Organization
2. The Public's Perception
3. Branding and Logos
4. Graphic Design Impact
competition
&
external forces
Defining a position
Reaching the target market
READ: Lessons in Brand Positioning
http://valueacceleration.wordpress.com/2012/11/08/lessons-in-brand-positioning/
Critiquing a logo
PERCEPTION
EXPERIENCE
VIEW: Boston Symphony Orchestra
VIEW: Museum of Modern Art
http://www.bso.org/
http://www.moma.org/
VIEW: Alvin Ailey Dance Company
http://www.alvinailey.org/
VIEW: Wicked on Broadway
http://www.wickedthemusical.com/
READ: How is Public Perception of Advertising Changing?
http://www.blacktiedigital.com/seo/how-is-public-perception-of-advertising-changing/
Logos
simple
logo
READ: This Simple Logo Is More Clever Than You Might Think
http://www.wired.com/design/2013/06/whitney-logo-redesign/
READ: The American Jazz Museum
http://idrawallday.blogspot.com/2011/05/american-jazz-museum-peer-logo.html
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