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iNo Mobile Phone - Marketing Channels

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Kenneth Loh

on 27 April 2010

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Transcript of iNo Mobile Phone - Marketing Channels

mobile phone retailer won distribution rights for Queensland Intermodal transportation methods two or more modes of transport are used
e.g. by air then trucks 'fishyback' = water and trucks Channel Level A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer Channel 2 Manufacturer Retailer Consumer Specialty store a retail store that carries a narrow product line with a deep assortment within that line Jenny Kim Presented By Kenneth Loh iNo phone manufacturer will reimburse cost of shipping
condition: ports located in Queensland only
Transport decisions rail transport
e.g train carrying coal

road transport
e.g truck carrying furnitures

water transport
e.g ship carrying containers

e.g pipeline carrying petroleum

air transport
e.g plane carrying fresh seafood
YourMobile Pty Ltd will incur the costs of truck transport
cost price to mark up by 10% iNo Mobile CP09 Channel 3 Manufacturer Wholesaler Retailer business whose sales come primarily from retailing Consumer e.g. Focus retailers in shopping centres near retirement villages
e.g. YourMobile outlets
Harvey Norman outlets
Kmart outlets Inventory raw materials work-in-process finished goods most expensive to hold
consists of almost all costs e.g. indirect labour and administrative costs
YourMobile - 50 outlets in QLD
5 warehouses in QLD

Other retailers - 100 stores 100 units each 8,000 units each 50 units each Total: 50,000 units (first order) after 3 months, calculate avg monthly demand
ending inventory per month to be 120% of avg monthly demand
estimated 30 days - day of order to delivery to locations

Storage 80% of total order Support YourMobile will provide repairs if the mobile is under warranty and satisfy the warranty conditions

*regardless which retailer it was purchased from
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