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Transcript of Why Nike?
3. STRIVE FOR CONTINUAL INNOVATION, NOT INSTANT PERFECTION
The first version of AdWords, released in 1999, wasn’t very successful
every year Google run tens of thousands of search and ads quality experiments
Google was able to make progress in the market by working quickly, learning faster and taking its next steps based on data.
7. BE A PLATFORM
awe-inspiring innovation being driven by people all over the globe
power of open technologies
mobile platform, Android =>independent developers : 200,000 apps in the Android marketplace
2. THINK BIG BUT START SMALL
"No matter how ambitious the plan, you have to roll up your sleeves and start somewhere"- Larry Page
4. LOOK FOR IDEAS EVERYWHERE
The next big idea could come from everywhere:
People of the Google's team
5. SHARE EVERYTHING
Google shares entire Board Letter with all 26,000 employees, and it presents the same slides to the Board of Directors in a company-wide meeting.
Google encourage communication with everyone
1. HAVE A MISSION THAT MATTERS
Google’s mission is to ‘organize the world’s information and make it universally accessible and useful.
Google uses this simple statement to guide all of its decisions.
Creation of Gmail
"Our mission is one that has the potential to touch many lives, and we make sure that all our employees feel connected to it and empowered to help achieve it. "
Google Books brought the content of millions of books online
The aim ?
Bring the world's books online
Today, the Book Search index => over 10 million books
AdSense - largest ad network
6.SPARK WITH IMAGINATION,
FUEL WITH DATA
Google => leader in the development of new strategies of business, marketing, and
management innovation processes.
Google excels at many forms of innovation, including: experimenting, improvising,
analytical decision making, participatory product development
The company has initiated many strategic approaches designed to develop
and enhance its organizational culture and innovative processes, which continue to attract some of the world’s most talented and creative people.
It’s hard for people to know, or even imagine, what they want. That’s why Google is recruiting people who believe the impossible can become a reality.
Thank you for your attention