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Sustainability

An intro to what sustainability is and isn't.
by

Hank Feeser

on 25 July 2013

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Transcript of Sustainability

Sustainability
Introduction to:
Hank Feeser, PhD
What is sustainability?
It involves this...
Some history:
Milton Friedman
Finance Theory
McD's example
Problems with concept:
Measurements:
People
Planet
Profit & Politics!!!
What you see depends on where you stand (or sit)
How firms are embracing sustainability varies greatly across industries and countries.
Examples:
Wal-Mart
Patagonia
UPS
SIA
Countries: Extreme-Bhutan -See link:
Future:
1800s - Charters
Corporations
Over time = Max Shareholder Wealth
1980s Stakeholders (E. Freeman)
1987 Triple Bottom line fleshed out
1987 United Nations - capacity to endure
2005 Reconciliation environmental, social & economic demands
2007 People Planet Profit
2010 to Now -> B Corps & Beneficial Corps
The business of business is business.
Price/share incorporates long-run earnings, dividends etc.
Efficient Market Hypothesis
Everything is incorporated into a firm's stock price.
Fiduciary Duty
Maximize Shareholder Wealth
http://www.wix.com/entr200/people
Happening Now:
http://bcorporation.net
Beneficial Corporations vs B Corp
http://bit.ly/Ikg1t3
More on 2B Corps
Trending:
https://www.eco-metrics.net/
http://bit.ly/ID2WHO
http://corporate.ford.com/our-company/sustainability
Tinker, Sailor, Racer, Spy-not
Purdue University
Trends Driving Sustainability:
Changing social expectations
Increasing affluence
Globalization
Sustain:Latin: Sustenere:
Tenere=to hold Sus=Up

Strategy: Greek
a high level plan to achieve
one or more goals under conditions of uncertainty.
Objective herein:
Looking Ahead:
-Intro
-Planet
-Profit
-People
-Politics
-Next Act
-B Corps
Strategies
Course Perspective:
C-Level [Only course!]

Course Take-Away:
Full transcript