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GE Healthcare in India
Transcript of GE Healthcare in India
Utilized distribution networks to deliver products to approximately 80% of customers
“largest medical systems sales and service provider” in India What is an Ultrasound? 1994: Pre-natal Diagnostic Technique (PNDT) Act GE's Response educated salespeople
required affidavits from its customers
conducted frequent audits
Ariel Glazer GE Healthcare in India United States India Population 290 million 1,200 million Healthcare spending
(% of GDP) 15.3% 5.1% Healthcare spending
(per capita) $5,670 $28 Sample Comparison Healthcare Statistics Illegal to sell ultrasounds to unqualified practitioners
Manufacturers must provide details of recent ultrasound buyers
Doctors must fill out “F form” to specify the reason for the ultrasound, if the woman had previously had children, and a signed statement assuring that the doctor and patient aren’t interested in learning the sex of the child
The Act was ineffective because it was not enforced on the doctors Banned the use of technology for prenatal sex determination for the purpose of sex-selective abortions Respecting Human Rights through Outward Looking
Educational Campaigns and Promotion of Standard Practices
Work with Government and Promote Standard Industry Practices.
Raise Public Awareness of Human Rights.
Lessons Learned by GE Detection of fetal defects or complications during child birth; diagnosis of gallbladder disease; evaluation of blood flow in blood vessels; identifying abnormal structures in the heart; detecting kidney stones and prostate cancer early Problem: Ultrasounds can be used for prenatal gender
determination Dilemma: In 2007, global headquarters set a high growth rate for GE India at 20% Sales of Ultrasound
Scanners in India Indian Sex Ratio
Statistics Result: In 2004, sales shrunk by 10%, but by 2006,
sales rebounded Where should we place the blame?
The government? The doctors administering the test? The manufacturer?
How will GE India meet the aggressive targets set by global headquarters?
Should GE step back from its aggressive sales strategy?
What additional efforts does GE need to make to prove its intentions of promoting prenatal care? Discussion Questions
Mantero, Franco. General Electric , " Promoting Ethical Ultrasound Use in India ." Last modified 2009. Accessed December 5, 2012. http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CC4QFjAA&url=http://files.gecompany.com/gecom/citizenship/pdfs/ge_ethical_ultrasound_use_india_casestudy.pdf&ei=WwDAUPLSI4KGjALZ1IHoBQ&usg=AFQjCNG3lRD_ydeJry6NmOR0a5gNABfJJQ.
Shah Singh, Harmeet . CNN World, "India combats sex-selective abortion as gender ratio loses balance." Last modified 2011. Accessed December 5, 2012. http://www.cnn.com/2011/WORLD/asiapcf/04/02/india.sex.ratio/index.html.