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Marketing Goals

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by

Kelsey Anderson

on 5 May 2015

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Transcript of Marketing Goals

Expand Market*
Market to photographers, videographers
On-location shoots
Rental houses
Rental Houses
B&H
Magnanimous Media
Calumet
Progear Rental
Dodd Camera
VER
MKE Production
Fletcher
Ai
Assigning projects to students
Helping students learn
If you don't like it you don't have to keep it
Free
3-D Rendering
Turnarounds
Flythroughs
Pull aparts
Super High-Res renders (better than pictures)
Industry standard
Info Graphic
Makes bulk text interesting
Really popular form of communication right now
Vector based
Easy to understand
vimeo.com/44111286
Studio Production
Act as an ad agency
Commercials
Highlight reels
Mission videos
Done in 3 months
2015 Marketing Goals
Marketing Goals
1. Research
2. Mood Boards
3. Branding Board
4. Update Photos


Expand Social Media
1. Facebook
2. Youtube
3. Instagram or Twitter
4. Google Ads
Research
1. Our Clients (clients-to-be)
General Demographics
What do they want?
Why is _______ better?
Who are they?
Who do they want to be?
2. Our Competitors
What methods are they using that works?
Why are people buying their product?
Take Surveys
Ideas
Strategies
Listen then talk
Respond to customer complaints to other companies
Twitter search "need an engine"
Respond to everyone
Customers & Competitors
Never delete a complaint- Say I'm Sorry
Tell, Don't Sell
Post customer stories
Take all new lifestyle pics
Cover photos, inside brochures
Website, ads
Banners, booths
Start using models as mock families
Center the pictures around the lifestyle rather than the product
Update Photos
Cut all photos prior to 2013
Try to minimize re-using multiple photos over and over
Each time we photograph an engine- take pictures of all of its parts as well
Update equipment
Branding Board
Layout examples
All colors, fonts, new logos, etc
Design changes
Your product costs more money
Mood Boards
1. Lifestyle
2. Clean & simple
3. Artistic & different
Lifestyle
Clean
Father/son working in the garage
Woman tending to her garden (weed whacker)
Two men playing golf
Two young men on snowmobiles or motor bikes
Family camping using a generator
Group of guys tailgating using a generator
Giveaways
Discounts
Shout-outs (customers & distributors)
Quiz's
TBT old Subaru's
Personal Stories
https://hootsuite.com/plans/pro
HOOTSUITE
Advertise Better
Pay Facebook ads
Choose friends of people who have liked your page
Give Stuff Away
10% off = Marketing
100% off = loyal customers for life
Give away good content
Be Grateful
Regularly thank your customers
Ask employees
Send out surveys
If no response, try bribing
Free hat/shirt
10% discount
Shoutout on FB, IG or Twitter
Focus:
Engage customer's emotions
Look like you cost more money
Website Additions
Redo "Marketing Support" page
New Style
Flowchart
Video Production
5. Expand Social Media
6. Website Additions
7. Video Production
8. Expand Market*
9. Ai
NO
Home Depot / Sears catalog looking ads
People want what they can't have
Ads should look more expensive than what our product costs
Creative


vimeo.com/48892227
vimeo.com/74453170
vimeo.com/57277798
Subaru. More than just an engine.
Every little piece counts.
Continue with training videos
Short 15, 30, 45 sec teasers for different products
Replace
Newsletter
with
Reviews
Full transcript