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Media & Mission: Non-Profit Aid

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Cath Toomey

on 22 August 2014

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Transcript of Media & Mission: Non-Profit Aid

An Optimised Site
Where To Begin
Warm donors are easier to get more from than cold ones right?
But what about cold ones? Are email blasts worth it?
Email to Target Database
+ Wish List
+ Samples
+ Horizontal Amounts
+ Clear security
+ options
+ straightfoward steps
+ Captcha into your CSV
Donation Design
& Functionality
Syndication & Champions
Myth = “I have no time to blog”
Fact = You have no time NOT to…WHY?
aka. Free Publicity
Integrated Digital Techniques for giving a voice to the voiceless, branding the faith and raising funds & awareness...
This is where you can actually let go a little ....
Letter to Artists - http://www.vatican.va/holy_father/john_paul_ii/letters/documents/hf_jp-ii_let_23041999_artists_en.html
Organic traffic SEO/ Keywords; Online Relevance; Automated posting to social media; Free Publicity; The angle you can control …)
Call to Action
and USPs
Amplifying the voices of the missions
Missionary Zeal:
If you've got it,
flaunt it!
See how great a love the Father has bestowed on us, that we would be called children of God; and such we are For this reason the world does not know us, because it did not know Him.
- John 3:1
Know our voice, Know Christ's
Showcasing the
"other Mother Teresas"
Voice for the Voiceless
A Few Of Our Clients…
Right to Life NSW
A New Identity &
in a Digital Era
of Advocacy

- Branding
- Faith
- Web 3.0

A brand – an intangible asset – is often the most valuable asset of a corporation. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet,
the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
Full transcript