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MAC189 week 7 lecture 2014

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Julie Bradford

on 6 October 2015

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Transcript of MAC189 week 7 lecture 2014

Writing for online
MAC189 week 7 lecture
History
Now
How
Words to tell
Pics/video to show
Interactives to engage
Headlines and SEO
Tips for headlines:
Plan for searchers
Keywords
Full names of people and places
Tips for copy:
Get people to link to you
Quality, quantity and speed
Categorise and tag
Key words early on
Avoid nicknames
http://www.google.com/trends
Introduction to SRNews package
Reading week
Week 9 - feature writing
http://www.newsnow.co.uk/
ABCe figures
“On the digital side we have a really pragmatic approach to selecting stories that people really want to read in the most engaging way that you can.

“At the end of the day you don’t want to produce content that no one is interested in reading” - MailOnline publisher Martin Clarke


http://www.theguardian.com/world/ng-interactive/2014/apr/bangladesh-shirt-on-your-back
Full transcript