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Transcript of Template
customer perception of product Negative language damages brand Coverage Business Zone Tweets This little lady Pricing Page Akademy Continuous
Improvements 85-95% Homepage 16.5% Decreased contrast between font colour and page colour aids legibility by being easier on the eyes. +43% Height and size of text increase
legibility of content Need further testing in off-grey colours +46.5% The need for a subtle push to increase
conversion rate over obtuse changes +30.4% Larger buttons have improved click rate Highlight of 'free' increases signup Performed +1.3% Testimonials with photos help to
convey trust and fact Business Review Tweets Accountants
Events 101 tweets
#BreakTheMould 91 tweets