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Transcript of Oasis
Supermarkets don't have incentives to open stores in areas on the lower end of the socioeconomic spectrum
Region of interest is an area west of Georgia Tech's campus that encompasses Crestlawn Cemetary Atlanta Is a Victim of food deserts Oasis is a nonprofit organization with a mission to improve the overall health of communities suffering from the effects of food deserts in Georgia. Oasis’s plan is to bridge the gap between the lack of grocery stores and the abundance of convenience stores by providing access to healthy food through the expansion of convenience stores. MISSON STATEMENT Receive federal subsidies as a non-profit organization to help finance start-up costs
Temporary loss of sales during renovation for convenience stores, but more stock leads to greater sales
Study shows that changing the environment by offering healthier food options lead to healthier lifestyles the Feasibility of oasis Food deserts Area of Interest Map and Statistics 13.5 million people in the United States live in a food desert
This is a major cause of the obesity epidemic
Fixing this problem can therefore be good for business as well as for the common good. Map of Atlanta's Food Deserts The HFFI working group defines a food desert as a low-income census tract where a substantial number or share of residents has low access to a supermarket or large grocery store.
In a food desert, there is a high demand and a low supply. Capitalism tells us that there is much money to be made here. We will have three major forms of financing.
The majority of our funding will come from the corporation whose franchise we are targeting for our project.
Our second source of funding will be from community investors.
The last form will be in creating a Kisckstarter campaign. MARKETING For our project we will need two distinct marketing techniques.
The first will be aimed towards our financiers and individuals in the community that are interested.
We will create a Facebook page that will detail the entire process of completing the expansion of the convenience store.
Our second target will be the people who will be shopping at the newly renovated store.
We will begin an advertising run at local MARTA stations and bus stops.
We will also start a Twitter account that will provide updates of the new arrivals of food to the store.
Success for the newly renovated stores is a priority as other stores will be willing to take part if they see it. costs Cost of store expansion: $60,000
New refrigeration units: $7,500
New shelving: $2,000
Total cost per convenience store: $79,500 Plan To accomplish our mission we will expand a local convenience store to include space for fresh fruits, vegetables, meats, and other healthy alternatives to the food options currently provided. The majority of this food will come from local growers and suppliers. Conclusion The goal of Oasis is to eliminate food deserts in Atlanta by encouraging convenience stores to stock healthy foods.
We are a nonprofit organization that is powered by donations and subsidies.
We will concentrate our first efforts on Crestlawn Cemetery.
After successfully completing one store, we plan on expanding to different areas of Atlanta to eventually rid the city of food deserts all together. As a nonprofit organization, our values remain untainted by money.
This allows us to focus on what is really important: helping those who are unable to help themselves out of the food desert cycle.